Your Marketing Isn't Working? You May Be Missing These Basics

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Back to Basics: Your Marketing Strategy Is Only as Strong as Its Foundation

B2B marketing has never had more shiny new things fighting for attention. Our Back to Basics series slows down and revisits the fundamentals everything else depends on. We’ve covered the case for a single, solid CRM, why every ship needs a checklist, and how to define your ideal client profile. This time: the strategy that […]

It's time to set up your holiday streaming campaign

Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.

Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.

Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.

Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.

Launch your campaign today.

AI Chief of Staff: What It Does and How to Build Your Own

An AI chief of staff tracks your commitments, runs your agents, and briefs you each morning. Learn what it is, how to build one in 7 steps, and how to measure it.

Onboarding emails: examples, sequence, and best practices

Automated emails generate nearly a third of all ecommerce email revenue and regularly maintain open rates above 50%, according to Omnisend’s 2026 Ecommerce Marketing…

180+ AI Content Marketing Statistics (2026)

See how marketers use AI for content in 2026: adoption rates, productivity gains, SEO and AI Overviews impact, ROI, and the risks to watch.

The AEO work, without the AEO hire.

Most AI visibility tools show you where you rank, then leave the work to you.

ChatFeatured is an AI search agent that does it: finds the questions competitors win, drafts the content in your voice, and tracks the lift.

Your team decides what ships. Month to month.

Try the agent, today.

7 Halloween Influencer Marketing Campaigns Brands Can Learn From

Influencer Marketing Hub
7 Halloween Influencer Marketing Campaigns Brands Can Learn From

At Home, NYX Professional Makeup, Lyle’s Golden Syrup, Chipotle, Fanta, OREO, and Hobbledown show seven ways to give...

7 Halloween Influencer Marketing Campaigns Brands Can Learn From
Nadica Naceva

Will your digital work still exist in 2046? Here’s why the answer might be no

Our stuff is more fragile than we think.

MARKETER INSIGHT POLL

What should brands get right before launching a marketing campaign?

A successful marketing strategy starts with understanding who you're targeting and what makes your brand valuable. Which should businesses prioritize first?