Your Business Could Collapse Without the Right Leadership Structure

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Why Your Business Could Lose More Than Its Founder If You’re Suddenly Incapacitated

If your business depends entirely on you for access to critical information, one emergency can put everything at risk. Here's how to build a continuity plan before that ever happens.

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BRAND STRATEGY

Copywriting Friday: How to compete when you can't outshine the giants

Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. In the second half of the 1940s, American magazines were a battleground for ads of all types, but one category was particularly lathery. Soap. Procter & Gamble, Lever Brothers, and Colgate-Palmolive were spending fortunes telling homemakers that their detergents contained miracle ingredients. These exotic and branded compounds promised whiter whites, smoother hands, and, by implication, happier lives. Then, in September 1949, a small California business called the Stryker Soap Company ran an ad in Reader’s Digest that did the unthinkable.

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More Content Won’t Fix a Broken Strategy

Website Traffic in the Age of AI: What Works, What Is Dead, and What to Do

Every business owner and marketing team is sitting with creeping anxiety about website traffic in the age of ai. If people are getting their answers from ChatGPT, Claude, and Perplexity instead of clicking through Google results, what exactly is the point of online marketing anymore? The uncomfortable answer is: the point has changed. Not disappeared. The businesses that understand the new rules are quietly building an enormous advantage over those still playing the old game.

BRAND STRATEGY

Google’s Universal Cart will soon be available to Walmart, Target shoppers — getting their buy-in may be the hard part

Google wants to build the go-to AI-powered shopping cart of the future. But whether shoppers will latch onto it is another question.

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Hiring in 8 countries shouldn't require 8 different processes

This guide from Deel breaks down how to build one global hiring system. You’ll learn about assessment frameworks that scale, how to do headcount planning across regions, and even intake processes that work everywhere. As HR pros know, hiring in one country is hard enough. So let this free global hiring guide give you the tools you need to avoid global hiring headaches.

Download the free guide today

BRAND STRATEGY

GSC’s New AI Overview Reporting: How Can We Use This Information? via @sejournal, @marie_haynes

Google Search Console now shows which of your pages appear in AI Overviews, AI Mode, and Discover. Here's how to use that data.

The post GSC’s New AI Overview Reporting: How Can We Use This Information? appeared first on Search Engine Journal.

How Depending on Performance Destroys a Brand’s Ability to Scale

This is a 4-part written series exploring Brandformance and how it can become the propulsion engine for your business’s growth and longevity. Every business on the planet wants to grow, whether by generating a higher volume of transactions or by generating business with better quality financial returns. This brings up the million-dollar question: “How can […]

MARKETER INSIGHT POLL

Is founder dependency a major risk for growing businesses?

Many companies rely heavily on founders for vision and operations, which can create instability if leadership changes unexpectedly.

Your Business Could Collapse Without the Right Leadership Structure

Why Your Business Could Lose More Than Its Founder If You’re Suddenly Incapacitated

Help make better ads

Copywriting Friday: How to compete when you can't outshine the giants

More Content Won’t Fix a Broken Strategy

Website Traffic in the Age of AI: What Works, What Is Dead, and What to Do

Google’s Universal Cart will soon be available to Walmart, Target shoppers — getting their buy-in may be the hard part

Hiring in 8 countries shouldn't require 8 different processes

GSC’s New AI Overview Reporting: How Can We Use This Information? via @sejournal, @marie_haynes

How Depending on Performance Destroys a Brand’s Ability to Scale

Is founder dependency a major risk for growing businesses?

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