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BRAND STRATEGY
Copywriting Friday: How to compete when you can't outshine the giants
Copywriting Friday highlights the tools and techniques of persuasive content. Some of the examples may seem dated, but the principles are timeless (and critical for conversion rate optimization). Enjoy. In the second half of the 1940s, American magazines were a battleground for ads of all types, but one category was particularly lathery. Soap. Procter & Gamble, Lever Brothers, and Colgate-Palmolive were spending fortunes telling homemakers that their detergents contained miracle ingredients. These exotic and branded compounds promised whiter whites, smoother hands, and, by implication, happier lives. Then, in September 1949, a small California business called the Stryker Soap Company ran an ad in Reader’s Digest that did the unthinkable.
LATEST TRENDS
More Content Won’t Fix a Broken Strategy
By Jaci Russo | CEO & Co-Founder, brandRUSSO When marketing starts to feel off, it rarely announces itself in a big, obvious way. It shows up more subtly than that. Engagement dips a little. Leads don’t convert the way they used to. Content is going out consistently, but it’s not gaining traction as the team […]
The post More Content Won’t Fix a Broken Strategy appeared first on brandRUSSO.
Website Traffic in the Age of AI: What Works, What Is Dead, and What to Do
Every business owner and marketing team is sitting with creeping anxiety about website traffic in the age of ai. If people are getting their answers from ChatGPT, Claude, and Perplexity instead of clicking through Google results, what exactly is the point of online marketing anymore? The uncomfortable answer is: the point has changed. Not disappeared. The businesses that understand the new rules are quietly building an enormous advantage over those still playing the old game.
BRAND STRATEGY
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Hiring in 8 countries shouldn't require 8 different processes
This guide from Deel breaks down how to build one global hiring system. You’ll learn about assessment frameworks that scale, how to do headcount planning across regions, and even intake processes that work everywhere. As HR pros know, hiring in one country is hard enough. So let this free global hiring guide give you the tools you need to avoid global hiring headaches.
BRAND STRATEGY
GSC’s New AI Overview Reporting: How Can We Use This Information? via @sejournal, @marie_haynes
Google Search Console now shows which of your pages appear in AI Overviews, AI Mode, and Discover. Here's how to use that data.
The post GSC’s New AI Overview Reporting: How Can We Use This Information? appeared first on Search Engine Journal.
How Depending on Performance Destroys a Brand’s Ability to Scale
This is a 4-part written series exploring Brandformance and how it can become the propulsion engine for your business’s growth and longevity. Every business on the planet wants to grow, whether by generating a higher volume of transactions or by generating business with better quality financial returns. This brings up the million-dollar question: “How can […]MARKETER INSIGHT POLL