Will Customers Know Your Content Was Written by AI?

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OpenAI will start watermarking ChatGPT’s text in the EU

OpenAI will watermark ChatGPT and Codex text in the EU to comply with the AI Act. Editing can make the invisible marks harder to detect, it says.

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35+ X (Twitter) Statistics to Shape Your Social Strategy in 2026

Twitter has changed. Or should we say X? Whether you’re a brand, creator, or social media strategist, understanding […]

The 4 Questions That Helped Me Stop Making Blind Decisions as a Founder

Asking the right questions and listening to the answers can expose blind spots and turn your team's input into shared ownership.

Shapermint is on track to hit $10M in TikTok Shop sales by targeting women ages 35-65

Shapermint is on track to hit $10 million in TikTok Shop sales this year thanks to its creator network, which skews older than the typical TikTok Shop influencer. Notably, 60% of the brand's top-performing affiliate creators are over the age of 35.

Attio is the agentic CRM for modern teams. It’s your always-on revenue engine: agents and workflows build pipeline, chase every buying signal, and move deals forward alongside your team. Try Attio now.

Fuel Loyalty in a High-Price Economy: Active Isn’t the Same as Effective

Mike McDowell, VP – Business Development, Bond For retail fuel marketers, the role of loyalty has changed. What was once viewed as an engagement layer or promotional channel is now a critical commercial lever. In a market shaped by elevated fuel prices, economic uncertainty, and increasingly uneven consumer spending, loyalty is becoming central to defending […]

How We Built Our Website With AI (Oh Yeah, and People)

Fifteen years is a long time to have the same website. Our old website did the job. It brought us qualified leads every week, housed two thousand blog posts and case studies and landing pages, and had countless authors and editors and designers contributing along the way. It survived algorithm shifts, traffic anomalies that wrecked […]

MARKETER INSIGHT POLL

Should brands disclose when marketing content is AI-generated?

As AI-generated content becomes easier to identify, transparency could become increasingly important for customer trust.