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TOP PICK FOR YOU
Your Biggest Content Problem Isn’t Content
By Jaci Russo | CEO & Co-Founder, brandRUSSO One of my favorite parts of working with clients isn’t presenting strategy or launching a new brand. It’s sitting down with the people who know the business better than anyone else. Sometimes it’s the founder who built the company from the ground up. Sometimes it’s the engineer […]
The post Your Biggest Content Problem Isn’t Content appeared first on brandRUSSO.
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BRAND STRATEGY
The Hidden Cost of AI at Scale — and What Marketers Need to Do About it
Across most organizations, there’s a conversation happening amongst marketing leadership that isn’t being talked about enough. It goes something like this: “We invested in artificial intelligence. We ran the pilots. We saw productivity gains. So why does our AI bill keep going up?” As AI adoption matures, a new challenge is emerging that few organizations […]
LATEST TRENDS
Optimizing Crawl Budgets: What’s New
Google's newly updated "Crawling infrastructure" documentation includes helpful pointers for streamlining crawls.
The post Optimizing Crawl Budgets: What’s New appeared first on Practical Ecommerce.
BRAND STRATEGY
ChatGPT Ads adds conversion bidding and stronger measurement
New capabilities bring it closer to the workflow and optimization tools advertisers already use in Google Ads and Meta Ads.
The post ChatGPT Ads adds conversion bidding and stronger measurement appeared first on MarTech.
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Introducing The First Agentic CRM
Get revenue agents, workflows, and automations across every stage of your motion. Access customer data in real time through Attio's web app, MCP, API, and SDK.
Then Ask Attio anything about your business and get instant answers.
It's the CRM that runs the work behind every win.
BRAND STRATEGY
AI Video After Sora: 3 Updates You Should Make Before You Publish via @sejournal, @gregjarboe
Before your next AI video goes live: Audit disclosure against YouTube's actual policy, produce below the ceiling, and name the human decision-maker.
The post AI Video After Sora: 3 Updates You Should Make Before You Publish appeared first on Search Engine Journal.
TikTok GO Wants Every Travel Video to Become a Booking Opportunity
Influencer Marketing Hub
TikTok GO Wants Every Travel Video to Become a Booking Opportunity
For years, TikTok has influenced where people eat, stay, and travel. A viral hotel review, a hidden beach...
TikTok GO Wants Every Travel Video to Become a Booking Opportunity
Kalin Anastasov
MARKETER INSIGHT POLL