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TOP PICK FOR YOU
Your Brand Guide is a Performance Asset
Your brand guide is no longer a nice-to-have. It’s a performance asset. Most companies still treat their brand guide like a style manual. Logo rules. Font pairings. Color hex codes. A few message pillars stapled to the back. That was fine. It isn’t anymore. A brand guide is now a performance asset because AI can […]
The post Your Brand Guide is a Performance Asset appeared first on Syrup.
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BRAND STRATEGY
The Real, Simple Reason CEOs and B2B Execs Get Fired
Dear SaaStr: What are some common reasons that CEOs and other top executives are fired? Ironically, it is rarely for missing the plan — at least at start-ups. Rather, execs and CEOs are fired for (x) hiding that they are missing their plan, and (y) blaming others. The reality is VCs and board members know...
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LATEST TRENDS
Why Enterprise AI Needs Better Storytelling
*The technology isn't the problem. The narrative is.* Let me ask you something. When was the last time you heard an enterprise AI pitch that made you feel something other than vaguely confused or mildly skeptical? I'll wait. Here is what most enterprise AI marketing sounds like right now: "Our AI-powered platform leverages advanced machine learning capabilities to deliver intelligent automation across your end-to-end workflows while ensuring compliance and governance at scale." Did you feel...
BRAND STRATEGY
Marketers on the Move: Hires and Exits at GM, Old Navy, Canva, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
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BRAND STRATEGY
How to Rank on Page 1 of Google FAST (In-Depth Case Study)
Today you’re going to see one of my favorite SEO strategies in action. “Guestographics”. Specifically, I’ll show you how Perrin used this technique to hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: They …
The post How to Rank on Page 1 of Google FAST (In-Depth Case Study) appeared first on Backlinko.
AI won’t save your brand. Clarity will.
Sit in any brand strategy session right now, and you’ll hear a version of the same conversation: AI can help us do more with less, but it’s a threat to … Continued
The post AI won’t save your brand. Clarity will. appeared first on Siegel+Gale.
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