In partnership with

TOP PICK FOR YOU

Why branding matters for professional services and B2B firms

Why branding matters for professional services and B2B firms

The forces reshaping how business buyers discover, evaluate, and choose. What it means for your brand strategy. For a long time, many professional services firms and B2B organisations operated on a comfortable assumption: that brand was something consumer companies worried about. That expertise, reputation, and…

ADVERTISEMENT

Attio is the AI CRM for high-growth teams.

Connect your email, calls, product data and more, and Attio instantly builds your CRM with enriched data and complete context. Whether you’re running product-led growth or enterprise sales, Attio adapts to your unique GTM motion.

Then Ask Attio to plan your next move.

Run deep web research on prospects. Update your pipeline as you work. Find customers and draft outreach emails. Powered by Universal Context, Attio's intelligence layer, Attio searches, updates, and creates across your data to accelerate your workflow.

Ask more from your CRM.

Ask Attio

BRAND STRATEGY

Why 95% of Customer Success Managers Can’t Be Turned into Forward Deployed Engineers. And What That Means.

Why 95% of Customer Success Managers Can’t Be Turned into Forward Deployed Engineers. And What That Means.

Every B2B company right now is staring at the same problem: they need more Forward Deployed Engineers, they don’t have enough of them, and they’re looking at their CS team wondering if they can bridge the gap. Usually, they can’t. Here’s why — and what to do instead. FDE job postings increased 12x in a...
Continue Reading

LATEST TRENDS

What customers consider when using AI to shop

What customers consider when using AI to shop

The vast majority of consumers say it’s important to recognize the seller or merchant and check customer reviews before purchasing, a PSE Consulting survey found.

How to Combat Fear and Find Opportunity When Media Scares You

The news is designed to make you afraid. That is not a conspiracy theory, it is a business model. Researchers at the University of Michigan analyzed over 105,000 variations of news headlines generating more than 370 million impressions and found that for every additional negative word in a headline, the click-through rate increased by 2.3%. Positive words had the opposite effect, each one decreased clicks by 1%. Fear sells. Outrage sells. Anxiety keeps people coming back.

BRAND STRATEGY

How 2 very different DTC startups balance paid and organic marketing

How 2 very different DTC startups balance paid and organic marketing

Made-to-order rug brand Ernesta and pet-tracker startup Tractive are trying to boost their customer bases at a time of larger macroeconomic uncertainty. At the Lead Summit in New York City, both brands spoke about how they crafted their marketing playbooks and balance paid and organic marketing.

ADVERTISEMENT

Some Work Requires You. Most of It Doesn’t.

Some work needs your leadership. Most just needs to get done.

When everything lands on your plate, that line disappears and your time gets consumed by work that shouldn’t be yours.

The Freedom Framework shows you what to keep and what to confidently hand off so you can focus on what truly moves your business forward.

Learn the 4 Step Process.

BRAND STRATEGY

Why High-Performing Marketers Get Stuck In Execution Mode via @sejournal, @bngsrc

Why High-Performing Marketers Get Stuck In Execution Mode via @sejournal, @bngsrc

The skills that earned your promotion are the ones you need to unlearn. Here's what separates executors from strategists in marketing careers.

The post Why High-Performing Marketers Get Stuck In Execution Mode appeared first on Search Engine Journal.

Ecommerce Trends: Which type of online retailer is growing fastest in the 2020s?

Ecommerce Trends: Which type of online retailer is growing fastest in the 2020s?

With the 2020s more than half over, a new wave of online retailers has pushed ahead to dominate growth in ecommerce sales. The 2026 edition of Digital Commerce 360’s annual Top 1000 Report sheds some light on which types of merchants are growing at the fastest rates. The merchants covered in the report reflect data […]

The post Ecommerce Trends: Which type of online retailer is growing fastest in the 2020s? appeared first on Digital Commerce 360.

MARKETER INSIGHT POLL

Do B2B companies rely too much on expertise and not enough on branding?

Many professional firms focus on services and credentials, but branding may be what truly builds trust and attracts premium clients.

Login or Subscribe to participate

Read More

Keep Reading

View more
caret-right
© 2026 Campaign Candy.
beehiivPowered by beehiiv