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TOP PICK FOR YOU
Why branding matters for professional services and B2B firms
The forces reshaping how business buyers discover, evaluate, and choose. What it means for your brand strategy. For a long time, many professional services firms and B2B organisations operated on a comfortable assumption: that brand was something consumer companies worried about. That expertise, reputation, and…
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BRAND STRATEGY
Why 95% of Customer Success Managers Can’t Be Turned into Forward Deployed Engineers. And What That Means.
Every B2B company right now is staring at the same problem: they need more Forward Deployed Engineers, they don’t have enough of them, and they’re looking at their CS team wondering if they can bridge the gap. Usually, they can’t. Here’s why — and what to do instead. FDE job postings increased 12x in a...
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LATEST TRENDS
How to Combat Fear and Find Opportunity When Media Scares You
The news is designed to make you afraid. That is not a conspiracy theory, it is a business model. Researchers at the University of Michigan analyzed over 105,000 variations of news headlines generating more than 370 million impressions and found that for every additional negative word in a headline, the click-through rate increased by 2.3%. Positive words had the opposite effect, each one decreased clicks by 1%. Fear sells. Outrage sells. Anxiety keeps people coming back.
BRAND STRATEGY
How 2 very different DTC startups balance paid and organic marketing
Made-to-order rug brand Ernesta and pet-tracker startup Tractive are trying to boost their customer bases at a time of larger macroeconomic uncertainty. At the Lead Summit in New York City, both brands spoke about how they crafted their marketing playbooks and balance paid and organic marketing.
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Some Work Requires You. Most of It Doesn’t.
Some work needs your leadership. Most just needs to get done.
When everything lands on your plate, that line disappears and your time gets consumed by work that shouldn’t be yours.
The Freedom Framework shows you what to keep and what to confidently hand off so you can focus on what truly moves your business forward.
BRAND STRATEGY
Why High-Performing Marketers Get Stuck In Execution Mode via @sejournal, @bngsrc
The skills that earned your promotion are the ones you need to unlearn. Here's what separates executors from strategists in marketing careers.
The post Why High-Performing Marketers Get Stuck In Execution Mode appeared first on Search Engine Journal.
Ecommerce Trends: Which type of online retailer is growing fastest in the 2020s?
With the 2020s more than half over, a new wave of online retailers has pushed ahead to dominate growth in ecommerce sales. The 2026 edition of Digital Commerce 360’s annual Top 1000 Report sheds some light on which types of merchants are growing at the fastest rates. The merchants covered in the report reflect data […]
The post Ecommerce Trends: Which type of online retailer is growing fastest in the 2020s? appeared first on Digital Commerce 360.
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