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Talent agencies are training creators to act like retailers
Talent agencies are training creators to think like retailers, helping them set up online storefronts, prepare for major sales events and show brands hard evidence that their audiences spend money.
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When Did Your Business Start Running You?
What started as ownership turned into obligation.
Now you’re in every meeting, decision, and channel… not because you want to be, but because things stall without you.
It’s not a capacity issue. It’s a structure issue.
The Freedom Framework shows you how to rebuild work flows, so you can step back without things breaking down.
BELAY U.S.-based Assistants help make that real by bringing ownership to execution, so your business doesn’t rely on you to function.
BRAND STRATEGY
A BRAND NAMED TRUMP
Trump Personal branding shapes who gets attention, trust, and loyalty. It’s big. More than ever. And no one has taken it further than Donald Trump. He hasn’t built a brand around products. He’s built products and a massive customer loyalty base around a name. His name. Love him or not, Trump is the most complete identity-led […]The post A BRAND NAMED TRUMP appeared first on The Brand Guy.
LATEST TRENDS
How E.U. Warranties Trap U.S. Sellers
U.S. and other foreign sellers frequently apply domestic warranty practices to E.U. sales, a big mistake.
The post How E.U. Warranties Trap U.S. Sellers appeared first on Practical Ecommerce.
BRAND STRATEGY
Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs
A client call last week reminded me of a question I hear all the time: rebranding versus brand strategy, and which one a business actually needs. A VP of Marketing at a $30 million company called and said, “We need a rebrand.” I asked what was broken. She shared for around 15 minutes about long […]
The post Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs appeared first on Atomicdust.
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Your creative brief is due Friday. Viktor wrote it Tuesday.
Tell him the campaign. Viktor pulls last quarter's performance from Meta and TikTok, scrapes competitor ads, drafts the brief, posts it for review. You edit, he ships the creative requests to your designer. Inside Slack.
BRAND STRATEGY
Google Loses Two Top AI Researchers To OpenAI & Anthropic via @sejournal, @MattGSouthern
Two senior Google AI researchers, Gemini co-lead Noam Shazeer and AlphaFold's John Jumper, are leaving for OpenAI and Anthropic within the same week.
The post Google Loses Two Top AI Researchers To OpenAI & Anthropic appeared first on Search Engine Journal.
Spotify Campaigns: Types, Examples, Costs, and What Marketers Can Learn From Them
Influencer Marketing Hub
Spotify Campaigns: Types, Examples, Costs, and What Marketers Can Learn From Them
Spotify Campaigns: Types, Examples, Costs, and What Marketers Can Learn From Them
Kalin Anastasov
MARKETER INSIGHT POLL