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TOP PICK FOR YOU
Why more better-for-you brands are leading with taste over health claims
Better-for-you brands are prioritizing taste and fun packaging to attract more customers while still offering healthier food options.
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Where to Invest $100,000 Right Now, According to Experts
Investors face a dilemma. When the S&P 500 finished its worst quarter since 2022 last month, diversifiers like bonds and bitcoin fell too.
Even with the turnaround in mid-April, analysts at Goldman Sachs and Vanguard have projected low-single-digit annualized returns from 2024-2034.
Bloomberg asked where experts would personally invest $100,000 for their March monthly edition.
One answer that surfaced for a second time? Art.
It's what billionaires like Bezos and the Rockefellers have privately used to diversify for decades.
Why?
Appreciation. The ArtPrice100 Index outpaced the S&P 500 overall from 2000 to 2025
Low-correlation. The postwar contemporary segment has moved independently of traditional investments like stocks since ‘95.*
Resilience. A scarce, physical, and global asset class with decades of demonstrated demand.
Thanks to the world's premier art investing platform, now anyone can invest in works featuring legends like Banksy, Basquiat, and Picasso, without needing millions.
Shares in new offerings can sell quickly but...
*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.
BRAND STRATEGY
Branding, AI and the rise of conference attire
The ability to elevate conference attire using thoughtful design, brand voice and intelligent tech is a powerful tool for shaping experiences. Brandi Boatner works in Global Influencer Marketing, IBM Corporate Affairs & Brand. Corporate swag, which was once relegated to halfhearted logo T-shirts, has evolved into something far more strategic. It’s now a tool for […]
The post Branding, AI and the rise of conference attire appeared first on PR Daily.
LATEST TRENDS
Coca-Cola Launches a Global Collectible Can Craze for the FIFA World Cup, Inspired by Soccer Jerseys
Coca-Cola's latest World Cup initiative balances individuality with unity. Built on a common design framework, the system features 18 unique can designs that cleverly utilize the visual shorthand, design conventions, and history of iconic football kits.
The post Coca-Cola Launches a Global Collectible Can Craze for the FIFA World Cup, Inspired by Soccer Jerseys appeared first on DIELINE.
BRAND STRATEGY
The Market Shift: From Earn-and-Burn to Enterprise-Wide Loyalty
Consumers expect loyalty programs to do more than reward transactions. According to The Bond Loyalty Report, they expect programs to: Make them feel known and valued at every interaction Deliver relevant offers and meaningful benefits Provide flexibility, choice, and personalization Yet the reality is stark: the average consumer is enrolled in 18 loyalty programs, but […]
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Some Work Requires You. Most of It Doesn’t.
Some work needs your leadership. Most just needs to get done.
When everything lands on your plate, that line disappears and your time gets consumed by work that shouldn’t be yours.
The Freedom Framework shows you what to keep and what to confidently hand off so you can focus on what truly moves your business forward.
BRAND STRATEGY
How To Build an AI Trust Signal Strategy That Doubles as a Review Generation Strategy via @sejournal, @reviewlyAI
This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI Overviews? With Google AI Overviews, ChatGPT, and Perplexity now answering questions that used to require clicking through ten blue links, the way businesses get discovered has shifted. When these tools decide which businesses to recommend, they lean heavily on one local SEO trust signal above […]
The post How To Build an AI Trust Signal Strategy That Doubles as a Review Generation Strategy appeared first on Search Engine Journal.
How to Build Location Pages That Rank, Convert, and Get Cited
Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google sees through both. So does ChatGPT. But here’s what a good location page can do: Rank in organic search Link from your Google Business Profile …
The post How to Build Location Pages That Rank, Convert, and Get Cited appeared first on Backlinko.
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