Why Gen Z Is Killing the Traditional Sales Funnel

Lara Compton, svp of marketing, SheerID For years, businesses have leaned on the linear sales funnel as a convenient model to measure the path to purchase. But while the funnel is a tidy way to report on awareness and consideration, marketers have always known the reality is far more complex. Today, that complexity has reached […]

By Jaci Russo | CEO & Co-Founder, brandRUSSO There’s a point in almost every company’s growth where something starts to feel off. Not broken. Not urgent. Just slightly out of sync. You’ve added services. Expanded into new markets. Brought on new leadership. Maybe even gone through an acquisition or two. The business has grown, shifted, […]

The post Your Company Has Evolved. Has Your Brand? appeared first on brandRUSSO.

If marketing is treated like an expense, then why are we talking about ROI?  Marketing is one of the few line items on the P&L that looks discretionary on a spreadsheet. It’s so often the thing to cut when things are tight or the first to blame when growth isn’t going as planned. Marketing isn’t […]

The post What Happens When B2B Companies Stop Marketing appeared first on Syrup.

Most virtual events lose their audience the moment they end. Here's the content lifecycle system that keeps virtual event audiences engaged for 6 months after the live session.

Nike is one of the best-known brands in the world today. It sells almost 1,500 shoes every minute. That is 780 million shoes every year. Most likely, at some point in your life, you might have worn a Nike yourself. Since its public listing in 1980, Nike has returned its investors over 1200x their original …

Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google sees through both. So does ChatGPT. But here’s what a good location page can do: Rank in organic search Link from your Google Business Profile …

The post How to Build Location Pages That Rank, Convert, and Get Cited appeared first on Backlinko.

A poor experimental workflow can waste loads of your time. Here’s an extreme example: We’ve seen a company take six months to do something that took another company thirty minutes. That’s 8,760 times slower. To grow quickly, you need to implement quickly, so our work with clients goes beyond suggesting what they should test; we build their in-house capability to “get stuff done.” This article describes a framework for speeding up your testing—so you can grow your profits quicker. Many small changes or one big one? If you’ve read our Win Report, A year’s worth of PPC leads in just three weeks, you may recall that our winning landing page was very different from (and much more effective than) the control: