TOP PICK FOR YOU
Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’
The sci-fi mystery series has become an increasingly powerful vehicle for brand spotlights and partnerships.
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MEDIA STRATEGY
Magnum Ice Cream Company names Publicis media AOR, with AI in focus
The appointment is positioned as a milestone in Magnum firming up an identity as a standalone business from former parent Unilever.
CAMPAIGN MARKETING
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
The travel brand is highlighting experiences over technology in its newest campaign.
MARKETING TECHNOLOGY
How NBCU’s new tools boost ads as live TV events take center stage
The media giant’s latest developments represent the next step in its yearslong quest to bring the advances of digital performance marketing to TV.
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
BRAND DESIGN & STRATEGY
Brand Design For Enduring Profitable Growth
As 2025 draws to a close, several brands are focusing on revitalization.