In partnership with
In partnership with
TOP PICK FOR YOU
ADVERTISEMENT
Attio is the AI CRM for high-growth teams.
Connect your email, calls, product data and more, and Attio instantly builds your CRM with enriched data and complete context. Whether you’re running product-led growth or enterprise sales, Attio adapts to your unique GTM motion.
Then Ask Attio to plan your next move.
Run deep web research on prospects. Update your pipeline as you work. Find customers and draft outreach emails. Powered by Universal Context, Attio's intelligence layer, Attio searches, updates, and creates across your data to accelerate your workflow.
Ask more from your CRM.
BRAND STRATEGY
How to get bigger, quicker wins by optimizing your testing workflow
A poor experimental workflow can waste loads of your time. Here’s an extreme example: We’ve seen a company take six months to do something that took another company thirty minutes. That’s 8,760 times slower. To grow quickly, you need to implement quickly, so our work with clients goes beyond suggesting what they should test; we build their in-house capability to “get stuff done.” This article describes a framework for speeding up your testing—so you can grow your profits quicker. Many small changes or one big one? If you’ve read our Win Report, A year’s worth of PPC leads in just three weeks, you may recall that our winning landing page was very different from (and much more effective than) the control:
LATEST TRENDS
NYC Brand Planning Scorecard: 10 KPIs for Sales-Marketing Alignment
NYC brand planning only works when sales and marketing are reading from the same scorecard. When budgets spike in late spring and media costs climb, guessing is not an option. You need clear KPIs that show if your brand work is actually moving pipeline, not just making decks look pretty. In this article, we walk […]
The post NYC Brand Planning Scorecard: 10 KPIs for Sales-Marketing Alignment appeared first on brandRUSSO.
At What Point Are Brands Launching New Products Just To Launch New Products?
Brands that launch products outside their usual grocery store aisle have always fascinated me.
We have Graza, an olive oil brand, launching chips. David, the protein bar brand, is pushing an ice cream and cod. There’s also Beyond Meat releasing a protein drink, all in the span of six months. Some of these expansions feel right, while others, like David, feel like a desperate attempt to stay relevant.
The post At What Point Are Brands Launching New Products Just To Launch New Products? appeared first on DIELINE.
BRAND STRATEGY
Brami’s and Mosh’s recent funding rounds show what’s winning in food right now
Big VC rounds are becoming rare among CPG brands. But some, like Brami and Mosh, are proving to be the exception to the rule when it comes to attracting big venture dollars. Here's what worked for them in securing new funding.
ADVERTISEMENT
The Last Time Stocks Were This Expensive Was December 1999.
"Right now, it's good. But it was in '72, '86, 2000, and 2007." - Jamie Dimon, May 2026.
The Shiller CAPE ratio just hit 42.3. The only time in 140 years it's been higher? December 1999.
Stocks can stay expensive for a long time...
It’s one metric to consider, but when your portfolio is built around the most expensive equities in modern history, what else you diversify with could really matter.
Blue-chip contemporary and post war art has shown near-zero correlation with the S&P since 1995.* Prices are largely driven by private collectors competing for a fixed supply of artwork by artists like Banksy, Basquiat, and Picasso.
Masterworks lets you invest in shares of that market.
$1.3B deployed across 500+ artworks
29 exits to date
Net annualized returns like 16.5%, 17.6%, and 17.8%, not including those unsold
*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.
BRAND STRATEGY
What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer via @sejournal, @gregjarboe
This summer's SEO reading list isn't about stepping back. It's about keeping up with a restructuring of search that's already underway.
The post What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer appeared first on Search Engine Journal.
The Consideration Illusion: Brands Compete for Eligibility, Not Preference
Where activation ends, elimination begins. I’ve always argued that what the customer lifecycle framework calls “pre-purchase” isn’t the beginning of decision making at all, but rather the period after activation has already occurred. The real competitive event happens earlier, when a buyer’s default solution loses automatic status and the decision itself reopens. Only then do […]MARKETER INSIGHT POLL