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TOP PICK FOR YOU
Why AI Shouldn’t Cost or Plan Your Rebrand Alone
While AI can speed up rebrand planning, it shouldn’t be the only source of truth. As AI tools become more capable, it’s tempting to ask them a big question such as “What will our rebrand cost?” or “Can you build a rebrand plan for a global business with 20 markets, legacy signage, a complex digital […]ADVERTISEMENT
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Run deep web research on prospects. Update your pipeline as you work. Find customers and draft outreach emails. Powered by Universal Context, Attio's intelligence layer, Attio searches, updates, and creates across your data to accelerate your workflow.
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BRAND STRATEGY
Reality Check: Building the new infrastructure of influence
93% of marketers are investing in AI. Only 25% are seeing results. Here's why: AI isn't a shortcut to strategy.
The post Reality Check: Building the new infrastructure of influence appeared first on Siegel+Gale.
LATEST TRENDS
Not Every Viral Moment Is Good for Your Brand (And Most Aren’t Built to Last)
By Jaci Russo | CEO & Co-Founder, brandRUSSO Every brand has had that moment. You see another company post something clever, timely, maybe even a little unexpected, and suddenly it’s everywhere. The comments pile up. The shares take off. People who had never heard of the brand a day earlier are suddenly engaging with it […]
The post Not Every Viral Moment Is Good for Your Brand (And Most Aren’t Built to Last) appeared first on brandRUSSO.
Why Search Engine Visibility is the Best Investment for Your Business Reputation
Your business reputation is often defined by what people find online. Whether you’re a small business owner, a consultant, or an executive, your search engine visibility directly impacts how potential clients, partners, and even employees perceive your brand. Why Visibility Matters: The Long Game Investing in search engine visibility isn’t a quick fix. It’s a long-term strategy that pays off continuously. Unlike social media posts that lose traction after a few days, improved search results can maintain a positive impact for months or even years. High visibility on search engines ensures that positive information consistently appears first, pushing down outdated or negative content. The Impact of Neglecting Visibility If your business lacks visibility, it’s not just about missing out on opportunities; it’s about potentially allowing damaging content to dominate your digital footprint. Whether it’s negative reviews or outdated information, what...
The post Why Search Engine Visibility is the Best Investment for Your Business Reputation appeared first on BrandYourself Blog | ORM and Personal Branding.
BRAND STRATEGY
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Your creative brief is due Friday. Viktor wrote it Tuesday.
Tell him the campaign. Viktor pulls last quarter's performance from Meta and TikTok, scrapes competitor ads, drafts the brief, posts it for review. You edit, he ships the creative requests to your designer. Inside Slack.
BRAND STRATEGY
The CMO And CIO Friction Point: Navigating The AI Agent And AEO Ecosystem
Your CMO and CIO are both talking about AI agents, and solving completely different problems. Here's the gap costing brands revenue.
The post The CMO And CIO Friction Point: Navigating The AI Agent And AEO Ecosystem appeared first on Search Engine Journal.
Do You Know the Unintended Consequences of Bad Brand Experiences?
There are few—if any—brand leaders that purposely create bad customer experiences. Those experiences are usually unintentional. That said, we all know that bad experiences still happen. We deal with them all the time in our personal lives. And in our work, we continuously do our best to prevent and recover from them. Perhaps bad brand […]MARKETER INSIGHT POLL