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BRAND MARKETING
It’s not a brand. It’s a lifestyle
As customers cut spending, brands are increasingly positioning their products as part of an aspirational-yet-accessible way of life.
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Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
BRAND STRATEGY
Brands Are Struggling To Evolve. Here’s How Agencies Are Easing Their Journey
AI is no longer a yes-or-no question — it’s a prompt to rethink your marketing plan. These forward-thinking agencies share how brands can blaze a trail through the chaos and come out stronger.
BRAND MANAGEMENT
How Process Workflows Strengthen Brands
The most effective enterprise strategic plan flows from purpose, vision, and values.
MARKETING STRATEGY
5 Marketing Fundamentals That Still Work in 2026
Marketing's future lies in its past, as Procter & Gamble’s chief brand officer said recently. So here's how to reframe five timeless fundamentals for today's reality of AI, creator culture, and constant change.
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BRAND MARKETING
Why The Onion brand is ‘made for right now’
At Advertising Week, the satirical publication’s executive editor and CMO talked about the media brand’s evolution.