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TOP PICK FOR YOU
How Brands Can Adapt When AI Agents Do the Shoppingtments Aren’t Creating Value
Generative AI is starting to change shopping. Instead of scrolling on websites or strolling through stores, people are beginning to prompt AI agents to find, compare, and even purchase products.
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Better prompts. Better AI output.
AI gets smarter when your input is complete. Wispr Flow helps you think out loud and capture full context by voice, then turns that speech into a clean, structured prompt you can paste into ChatGPT, Claude, or any assistant. No more chopping up thoughts into typed paragraphs. Preserve constraints, examples, edge cases, and tone by speaking them once. The result is faster iteration, more precise outputs, and less time re-prompting. Try Wispr Flow for AI or see a 30-second demo.
BRAND STRATEGY
Are You Generating Leads — But Losing on Preference?
Most professional services firms desire growth. Growth provides scale, opportunity, and wealth. But growth isn't something you chase; it's something you earn.
BRAND STRATEGY
Is Your Brand Built for Humans — But Invisible to AI?
Sometimes a piece of thinking arrives that forces an industry to re-examine its foundations. Thomas Marzano’s new manifesto, Brand Constitutions: The Legible–Lovable Standard for Building Equity in an Agentic Economy, is for me such a moment.
BRAND STRATEGY
The Future Of Brand Creativity Belongs To The Small And Reckless
Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified.
Across marketing holding companies, executives are racing to adopt AI not because they understand it, but because they’re scared of being the last one without a slide. “We can’t afford not to,” they say; executive code for “I don’t want to be blamed.” This isn’t strategy. It’s signaling under pressure. And it’s going to be catastrophically expensive.
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BRAND STRATEGY
Advertising to the 50-Plus Audience Has Never Been More Important
Drew Barrymore’s recent 50th birthday marked a key moment in an ongoing cultural shift—Gen X is redefining aging. And when stars like Beyoncé and Amy Schumer turn 50 in six years, it will herald the arrival of the first millennials to hit that milestone.
MARKETER INSIGHT POLL