TOP PICK FOR YOU
Blended and branded: The business behind Erewhon smoothie collabs
Some brands are paying to be on the gourmet grocer’s monthly drink menu to boost brand awareness and offer product samples.
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Create a Branded Coaching Ecosystem - All In One Platform
Discover how a 7-figure executive business coach and former IBM marketing executive, Julie, boosted engagement and loyalty by turning her courses, coaching, and community into a cohesive, branded coaching ecosystem on Kajabi.
BRAND STRATEGY
American Eagle’s celebrity-led marketing turns sales growth positive
Partnerships with names like Sydney Sweeney drove loyalty, though analysts questioned why growth has lagged sister brand Aerie.
MARKETING FUNDAMENTALS
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”.
CONTENT MARKETING STRATEGY
Creative Risk Management: How To Innovate Without Self-Destructing
Will creative risks solve the challenges of audience attention deficits and declining marketing budgets? They could if you go beyond the hype of an innovative idea.
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What do Tom Brady, Alex Hormozi, and Jay Shetty all have in common?
They have a newsletter (like the one you’re reading) because:
Social posts reach 10% of your audience while 40-50% of emails get opened
You only have to write 2-4x per month to book calls and launch products
Creators and founders are getting a 35:1 return selling with email
We’re hosting a free workshop on December 10th to help you launch a newsletter that immediately begins generating revenue.
You’ll learn how to select a niche, grow your list, and convert readers into customers.
BRAND GROWTH & DEVELOPMENT
10 Guiding Principles For Building Innovation Incubators
Branding Strategy Insider helps marketing-oriented leaders and professionals define, strengthen, and grow brand value.