TOP PICK FOR YOU
What happens when the ragebait marketing machine runs its course?
Angering audiences, intentionally or not, generated “cheap, easy, free attention” all year long, one marketer said—but it’s also “created a marketing industry that’s afraid.”
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Why AI Isn’t Replacing Affiliate Marketing After All
“AI will make affiliate marketing irrelevant.”
Our research shows the opposite.
Shoppers use AI to explore options, but they trust creators, communities, and reviews before buying. With less than 10 percent clicking AI links, affiliate content now shapes both conversions and AI recommendations.
WORKFORCE TRENDS
Workforce predictions for 2026: What leaders should know
If 2025 felt fast, 2026 is about to set a new speed record.
BRAND STRATEGY
Unilever’s top marketer to depart amid structural shakeup at CPG giant
Esi Eggleson Bracey is leaving at the end of January as Unilever moves its marketing agenda and business groups closer together.
BRAND MANAGEMENT
The Six-Word Story Strategy For Brand And Leadership Growth
Every December, leaders everywhere sit down with the same familiar ritual: drafting resolutions.
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AI in CX that grows loyalty and profitability
Efficiency in CX has often come at the cost of experience. Gladly AI breaks that trade-off. With $510M in verified savings and measurable loyalty gains, explore our Media Kit to see the awards, research, and data behind Gladly’s customer-centric approach.
AI IN MARKETING
’Twas the Night Before Break — Zero-Click Edition
This final post of the year is a poetic reflection on 2025’s marketing chaos: zero-click searches, AI webfoolery, and grave insults to innocent punctuation.