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10 Gen Z Marketing Makeovers, And Whether They’re Working
From American Eagle to Gap to McDonald’s, here’s how some of marketing’s biggest Gen Z makeovers are performing.
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
BRAND STRATEGY
OpenAI’s Head of Design: This is the best time in history to be a designer | Ian Silber
Listen now | OpenAI’s head of product design on why this is the best time in history to be a designer, where humans still beat AI, and how to escape the overwhelm
LLMs Are Eating Software: How to Keep Your SaaS Worth Paying For | ProductLed
LLMs like ChatGPT and Claude are commoditizing SaaS. Here's why customers churn to them, and how to find the "pervasive pain" that becomes your next moat.
BRAND STRATEGY
The Way We Sell Homes Has Changed. The Debate Hasn’t — But Here’s Why It Should.
The real estate industry has spent years arguing about whether technology will replace agents. Consumer behavior suggests a different future.
The Question of Privacy Amidst Evolving Technology: A Guide For Marketers
The growing use of generative AI over the last year has placed the use of consumer data and its regulations—or lack thereof—under a microscope. As a leader in managing the loyalty data of clients, Bond’s solutions operate and are founded within the ever-changing global regulatory framework. This framework touches many topics, including the use of […]
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BRAND STRATEGY
Inside Bachan’s Marketing Strategy: From Family Recipe to $87 Million Brand
Influencer Marketing Hub
Inside Bachan’s Marketing Strategy: From Family Recipe to $87 Million Brand
When Bachan’s reached grocery shelves in 2019, it entered a crowded sauce category with a product many shoppers...
Inside Bachan’s Marketing Strategy: From Family Recipe to $87 Million Brand
Kalin Anastasov
BRAND STRATEGY
Here’s the Jaw-Dropping Sum Margot Robbie Made As Barbie: ‘Life-Changing Money’
Margot Robbie didn’t just star in "Barbie" — she made a fortune.
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