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TOP PICK FOR YOU
What Are Intent Signals and What Do They Mean for My Business?
Over the past few years, classic outbound marketing has become less and less effective, if not completely ineffective. Given the resources required to run these complex, multi-channel outreach systems, revenue leaders have taken notice. Enter the emergence of the intent signal era. Intent signals are timing signals. As buyers expect to control their purchasing process […]
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
BRAND STRATEGY
Brand positioning—why your small business doesn’t need a corporate statement
BRAND STRATEGY
Your Search Engine Footprint Has Real Financial Value. Here’s What Most CEOs Miss.
Why More Rewards Win Less Loyalty
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BRAND STRATEGY
Anatomy of a Conversion-Focused Website Design
A homepage is often your business’s digital handshake — your one chance to turn a curious visitor into a customer. If you’re a business owner frustrated by a lack of leads coming through your website’s lackluster results but can’t pinpoint what’s wrong, you’re not alone. The answer usually lies in the details. A conversion-focused website […]
BRAND STRATEGY
What’s next in content operations? Agents (what else?)
Orange Logic SVP Misti Vogt tells us why old ways of managing digital assets are failing, and why the future of content operations belongs to agentic systems.
MARKETER INSIGHT POLL