The Hidden Brand Mistakes You Don't Know You're Making

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Your Brand Has Blind Spots. Here’s How to Find Them.

By Jaci Russo | CEO & Co-Founder, brandRUSSO Have you ever rearranged a room in your house and suddenly thought, “Why didn’t I do this years ago?” Nothing new was added. Nothing dramatic happened. You simply looked at a space you’d seen every day from a different angle, and all of a sudden the clutter, […]

The post Your Brand Has Blind Spots. Here’s How to Find Them. appeared first on brandRUSSO.

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BRAND STRATEGY

Trapped Between Marketing Strategy and Results

With 2027 budget planning cycles already underway, retail marketing leaders aren’t short on ambition or strategy. Tighter budgets, leaner teams, and the growing complexity of managing campaigns across digital and physical channels are making it harder than ever to turn strong plans into consistent results. Countless retailers are quietly rethinking their agency relationships. Levi’s made […]

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Publishers Can Turn to Ecommerce

AI search can force media companies to pivot and recognize the value they already possess.

The post Publishers Can Turn to Ecommerce appeared first on Practical Ecommerce.

How AI guardrails are impeding the work of offensive cybersecurity researchers

We spoke with several cybersecurity researchers, who look for unknown vulnerabilities and develop tools to exploit them, about how OpenAI’s and Anthropic’s guardrails affect their work.

BRAND STRATEGY

A Repeatable Marketing Strategy Framework

Originally published in February 2015. Rewritten in July 2026, because AI changes marketing execution. When I first became interested in design, I was obsessed with grids and patterns. Grids are sort of an invisible framework that guides designers, helping them keep proportions and spacing throughout their layouts. Grids are effective because even in the negative […]

The post A Repeatable Marketing Strategy Framework appeared first on Atomicdust.

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Win AI Search Without a Big Team

92% of VCs use AI to find companies. 58% of buyers start there too. If you're not showing up in AI answers, you're invisible before the conversation even starts. Join HubSpot for Startups, Anthropic, and Marketing Against the Grain on July 16 (11am ET) for a live AEO teardown. Real startup. Real recs. Register and unlock the free Startup Visibility Bundle.

BRAND STRATEGY