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Marketers know AI is using bad data to make decisions

Marketers know AI is using bad data to make decisions

Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes.

The post Marketers know AI is using bad data to make decisions appeared first on MarTech.

Find the Perfect Voice for Your Brand's AI

Consumers can tell the difference. 79% say AI voices should come from real, attributed actors, and 61% say a voice is most memorable when it's exclusively tied to one brand. 

Voices is the only platform that designs, licenses, and captures your brand's AI voice from real, consenting professional talent—never from scraped data. From strategic voice casting and brand calibration to consent-based rights management and studio-grade capture, we handle the entire process end to end. 

BMW, SuperBloom, and Cresta already trust Voices to build their signature AI voice. Get a demo and see how a licensed, brand-owned voice becomes a real asset—not a legal liability.

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BRAND STRATEGY

BRAND STRATEGY

Trust Is the ‘Moat’ Everyone Needs — and the One Most Founders Ignore

Trust Is the ‘Moat’ Everyone Needs — and the One Most Founders Ignore

After spending the last several years in one of America’s least trusted, most opaque industries, the most competitive advantage is trust.

Why More Rewards Win Less Loyalty 

There is a moment every brand recognizes: engagement metrics look healthy, redemption numbers are moving, and yet, something is not right. Traffic is flat. Margins are thinning. The customers who used to be your most dependable are becoming your most indifferent.  A rewards catalog does not fail loudly. It fades quietly, redemption by redemption, until the program meant to drive growth starts subsidizing purchases that were already going to happen […]

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BRAND STRATEGY

What Actually Reduces Cart Abandonment

What Actually Reduces Cart Abandonment

The average ecommerce cart abandonment rate is 70.19%, according to Baymard Institute research across 49 studies. For every 10 buyers who add a product to their cart, 7 leave without completing the purchase. Checkout optimization is where the gap between traffic and revenue either closes or widens.

BRAND STRATEGY

Build content briefs around people, not keywords

Build content briefs around people, not keywords

Better content briefs start with the situations that drive people to search, then use keywords to support the journey, not define it.

The post Build content briefs around people, not keywords appeared first on MarTech.

MARKETER INSIGHT POLL

Can marketers trust AI if the data is bad?

AI is only as reliable as the data behind its decisions, and poor data can lead to wasted marketing spend.

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