TOP PICK FOR YOU
Target to launch ChatGPT app with multi-item baskets, fresh food
The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.
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DIGITAL MARKETING TRENDS
How industries are adapting to answer-driven search
AEO is now central to earning citations in AI results. See how major industries adapt to answer-first search.
BRAND STRATEGY
How Gen Z is reshaping holiday marketing — and what brands can do about it
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
MARKETING STRATEGY
How To Center Your Marketing Strategy Around Content IP
Abandon your traditional marketing playbooks in favor of a fresh content IP strategy.
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EXECUTIVE MARKETING STRATEGY
Know Your Customer: The CEO
It is axiomatic that marketers should know their customers.