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4 things to stop worrying about when pitching
And what to worry about instead. When you send the pitch Every time we write something about research on the best time to send a pitch, it gets great traffic. And it makes sense: It feels like one small thing you can control to increase your chances juuust a little bit. It’s almost more of […]
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Agentic commerce: The infrastructure is ready for AI agents. Is your store?
With the holidays approaching, check these signals to assess your AI readiness (and check it twice).
AI in marketing examples: 10 brands using AI
The best AI in marketing examples include: Coca-Cola for speedy localization, Heinz for audience engagement, Adidas for personalization, and Avis for customer support. come…
180+ AI Content Marketing Statistics (2026)
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Final Weeks to Invest in Popsmith
Popsmith is scaling fast. With a 45% repeat purchase rate in 2025, $20M+ in lifetime revenue, and $9M in projected 2026 revenue, this premium popcorn company is expanding its retail reach and inviting individual investors to join its next phase before the round closes.
What Are The Top Brand Visibility Tools in 2026?
Sponsor content is created on behalf of and in collaboration with Bazoom by DigitalCommerce360. Our editorial staff is not involved in the creation of the sponsored content. The war for customer attention has never been fiercer than it is now. Brands don’t just need to be visible and rank higher than competitors on Google; they […]
The new rules of virtual event strategy in 2026
Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.
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