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What Rebranding Actually Is (And What It Has Nothing to Do With)

What Rebranding Actually Is (And What It Has Nothing to Do With)

By Jaci Russo | CEO & Co-Founder, brandRUSSO There’s a moment that tends to catch companies off guard. Everything on the business side is moving forward. Revenue is growing. The work is getting more sophisticated. The clients are bigger, the expectations are higher, and the conversations are happening at a different level than they used […]

The post What Rebranding Actually Is (And What It Has Nothing to Do With) appeared first on brandRUSSO.

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The IT strategy every team needs for 2026

2026 will redefine IT as a strategic driver of global growth. Automation, AI-driven support, unified platforms, and zero-trust security are becoming standard, especially for distributed teams. This toolkit helps IT and HR leaders assess readiness, define goals, and build a scalable, audit-ready IT strategy for the year ahead. Learn what’s changing and how to prepare.

BRAND STRATEGY

More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both

More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both

Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media companies.

The post More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both appeared first on Search Engine Journal.

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Branding and Brand Building: The Strategy Founders Often Mix Up

Branding and Brand Building: The Strategy Founders Often Mix Up

Most founders use “branding” and “brand building” like they mean the same thing. They don’t. And mixing them up is expensive. It leads to confused messaging, wasted marketing budgets, and brands that never stick in people’s minds. Here’s the distinction that matters. Branding is what you are. It’s your identity, your positioning, your strategy. It’s…

The post Branding and Brand Building: The Strategy Founders Often Mix Up appeared first on Best Branding & Digital Marketing Blog - The Go-To Guy!.

What If There Is No Canada-US Trade Deal? The CUSMA Reality Every Canadian Business Needs to Understand

CUSMA, the Canada-United States-Mexico Agreement, is now heading into its mandatory July 2026 review. This is the question on every Canadian business leader's mind:What happens if talks fall apart? Does CUSMA end? Can Trump pull the plug unilaterally? And what does that mean for Canadian businesses?

BRAND STRATEGY

What’s a Realistic Cost-Per-Lead for Swiss B2B Companies in 2026?

What’s a Realistic Cost-Per-Lead for Swiss B2B Companies in 2026?

What's a realistic cost-per-lead for Swiss B2B in 2026? Learn how CPL benchmarks, LTV, and AI-driven strategy help you acquire leads profitably.

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$992 Billion in Art Could Change Hands. Why Are These 71,105 Investors Paying Close Attention?

Deloitte ran the numbers. They project UHNW art and collectibles wealth -- already at $2.5 trillion -- to hit $3.47 trillion by 2030.

The institutional world has been quietly preparing for this. Back in 2011, 25% of wealth managers surveyed offered art-related services. In 2024, 51%. Family offices now average a 13.4% allocation to art and collectibles.

And it’s not just because they love art. It’s because they like the math.

These positions were built over decades through private dealer relationships most investors never had. The access just wasn't there.

Masterworks is changing that by allowing individuals to invest in shares of blue-chip artwork by artists like Basquiat, Warhol, and Picasso. Their track record to-date:

  • 71,000+ investors

  • $1.3B deployed across 525+ artworks

  • 29 closed sales

  • Net annualized returns like 16.5%, 17.6%, and 17.8%, not including those unsold.

Investing involves risk. Past performance is not indicative of future returns. See important disclosures at masterworks.com/cd.

BRAND STRATEGY

Google Begins Rolling Out May 2026 Core Update via @sejournal, @MattGSouthern

Google Begins Rolling Out May 2026 Core Update via @sejournal, @MattGSouthern

Google began rolling out the May 2026 core update, the second broad core update this year. It may take up to two weeks to complete.

The post Google Begins Rolling Out May 2026 Core Update appeared first on Search Engine Journal.

Google is pitching an AI agent ecosystem to consumers who may not buy it

Google is pitching an AI agent ecosystem to consumers who may not buy it

One of the most promising introductions at Google’s I/O developer conference on Tuesday was a new way for consumers to use the web: AI agents. Unfortunately, it was also the most confusing.

MARKETER INSIGHT POLL

Do most businesses misunderstand what rebranding really means?

Many companies think rebranding is only about visuals, while others believe it should transform positioning, messaging, and customer perception.

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