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TOP PICK FOR YOU
OpenAI Aggressively Expands Ads Pilot to More Countries
Just two days after OpenAI launched its self-service ads platform in the U.S., the ChatGPT maker said it will expand its ads pilot to the UK, Japan, South Korea, Brazil, and Mexico markets in the coming weeks.
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Accio Work: Your Business, On Autopilot
Meet Accio Work, the agentic workspace designed to run your business operations end to end. From sourcing products and negotiating with suppliers to managing your store and launching marketing campaigns, Accio Work handles the execution so you don’t have to.
Powered by verified capabilities and deep integrations with business tools, it doesn’t just generate ideas, it takes action. Backed by Alibaba.com’s global supplier network and over 1B products, it seamlessly connects strategy to execution.
Stay in control while everything runs on autopilot.
BRAND STRATEGY
Want to Know How Any B2B Company Is Really Doing? Follow the Net New Customer Growth
There’s one metric that tells you more about the health of a B2B company than revenue growth, NRR, or margins. And many founders hide from it when things decelerate. The #1 KPI of all in B2B is Net New Customer Growth. Not revenue. Not ARR. Not net retention. The raw count of new logos you’re...
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LATEST TRENDS
Your Ecommerce Financial Data Is Always Behind
Here’s a scenario that probably sounds familiar: it’s the end of the month, your team is scrambling to close out the books, and someone realizes the numbers in your accounting software don’t match what’s actually happened in your store. Orders are missing. Refunds weren’t logged. A promotion threw everything off. And now someone has to spend a few hours (maybe even a few days) manually reconciling everything.
Why Most Marketing Systems Break and What That Breakage Actually Costs You
When a brand feels like it is “posting consistently but not growing,” or when campaigns generate activity but not revenue clarity, the issue is rarely creativity. It is usually fragmentation across the system that is supposed to turn attention into action. And this fragmentation is not a small operational inconvenience. It is one of the most persistent structural issues in modern marketing.
BRAND STRATEGY
Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing
Despite the fact that revenue beat analyst projections, the 12% year-over-year increase represents The Trade Desk’s slowest revenue growth since the Covid-19-era ad downturn in 2020.
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One agent, one brain, zero manual work.
Most AI tools forget you the moment the chat ends. SureThing doesn’t.
SureThing is an autonomous agent that can draft in your voice, triage what matters, follow up on things you forgot, and report back with what happened next.
Day 1, you onboard it.
Day 30, it knows your clients and patterns.
Day 90, it catches things you missed.
BRAND STRATEGY
The 6 Agentic AI Protocols Every SEO Needs to Know
A user asks Gemini: “Find me a task chair under $400 with lumbar support and free shipping. Order the best one.” The AI doesn’t open a new tab. It doesn’t ask the user to click anything. Instead, it queries product databases, cross-references reviews, checks real-time inventory, compares shipping policies, and initiates a checkout — all …
The post The 6 Agentic AI Protocols Every SEO Needs to Know appeared first on Backlinko.
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