In partnership with

TOP PICK FOR YOU

Social insights fail to reach decision-makers: Here’s what the numbers say

Social insights fail to reach decision-makers: Here’s what the numbers say

Just 14% of social media professionals feel their organization is able to use social data properly.

ADVERTISEMENT

Attio is the AI CRM for high-growth teams.

Connect your email, calls, product data and more, and Attio instantly builds your CRM with enriched data and complete context. Whether you’re running product-led growth or enterprise sales, Attio adapts to your unique GTM motion.

Then Ask Attio to plan your next move.

Run deep web research on prospects. Update your pipeline as you work. Find customers and draft outreach emails. Powered by Universal Context, Attio's intelligence layer, Attio searches, updates, and creates across your data to accelerate your workflow.

Ask more from your CRM.

BRAND STRATEGY

Ecommerce Trends: Which online retailers use subscription models?

Ecommerce Trends: Which online retailers use subscription models?

Subscription models come in a wide variety of shapes and sizes for online retailers. Some brands, such as the hydration-focused Liquid I.V., offer subscriptions through their own direct-to-consumer (DTC) website, in addition to providing options through Amazon. Meanwhile, even large retailers like Amazon offer their own subscriptions for groceries and other options. It’s no secret […]

The post Ecommerce Trends: Which online retailers use subscription models? appeared first on Digital Commerce 360.

LATEST TRENDS

From Signup to Value: How AI Is Changing Activation in SaaS

From Signup to Value: How AI Is Changing Activation in SaaS

Users are trying a new product and getting to value faster than ever. That first “oh, this actually works” feeling, which used to take days of setup and onboarding, is now happening in the first session, sometimes in the first few minutes. AI is doing for activation what mobile did for distribution: compressing the time …

Is AI Killing SEO Jobs or Changing Them?

The conversation has been swirling through every marketing Slack channel, LinkedIn post, and conference hallway for the past two years: AI is coming for SEO jobs. The tools are writing the content. The algorithms are choosing the keywords. The platforms are generating the reports. What exactly is left for a human being to do?

BRAND STRATEGY

OpenAI Is Merging Search, Ads, and Social… The Moat for Brands Is Human Connection

OpenAI Is Merging Search, Ads, and Social… The Moat for Brands Is Human Connection

Victoria Alvarez, Sr. Brand & Content Specialist   The Moment We’re In OpenAI’s recent privacy policy changes aren’t shocking, but they do signal a much bigger shift than a simple, innocuous update. The company is positioning itself as an ad platform with a social graph, meaning it will be where people discover things, it will […]

ADVERTISEMENT

Some Work Requires You. Most of It Doesn’t.

Some work needs your leadership. Most just needs to get done.

When everything lands on your plate, that line disappears and your time gets consumed by work that shouldn’t be yours.

The Freedom Framework shows you what to keep and what to confidently hand off so you can focus on what truly moves your business forward.

BRAND STRATEGY

How to Rank on Page 1 of Google FAST (In-Depth Case Study)

How to Rank on Page 1 of Google FAST (In-Depth Case Study)

Today you’re going to see one of my favorite SEO strategies in action. “Guestographics”. Specifically, I’ll show you how Perrin used this technique to hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: They …

The post How to Rank on Page 1 of Google FAST (In-Depth Case Study) appeared first on Backlinko.

How to Vet Strategic Brand Consultants: Scope, Process, and Governance Fit

Strategic brand consulting is not just a new logo or a clever tagline. It is the work that shapes how your company is seen, how your teams talk about what you do, and how your marketing efforts either build real growth or stall out. When that work goes wrong, the cost is huge for B2B […]

The post How to Vet Strategic Brand Consultants: Scope, Process, and Governance Fit appeared first on brandRUSSO.

MARKETER INSIGHT POLL

Are brands wasting valuable social media insights by not sharing them with leadership?

Many marketers collect strong audience insights, but executives often fail to use that data in major business decisions.

Login or Subscribe to participate

Keep Reading