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TOP PICK FOR YOU
Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall
Modern Retail’s survey — which has been conducted annually since 2022 — found that marketers’ adoption of AI technology has risen significantly. In 2022, 44% of brand and agency pros said their companies were investing in AI technology. That percentage rose to 57% in 2023 and 71% in 2024, before hitting 86% in 2025.
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Attio is the AI CRM for high-growth teams.
Connect your email, calls, product data and more, and Attio instantly builds your CRM with enriched data and complete context. Whether you’re running product-led growth or enterprise sales, Attio adapts to your unique GTM motion.
Then Ask Attio to plan your next move.
Run deep web research on prospects. Update your pipeline as you work. Find customers and draft outreach emails. Powered by Universal Context, Attio's intelligence layer, Attio searches, updates, and creates across your data to accelerate your workflow.
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BRAND STRATEGY
Frameworks Over Playbooks W/ Andy Weiss
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss, CMO and marketing strategist, to talk about why the playbooks that got us here will not get us where we need to go – and what to do instead. Andy brings a perspective shaped by […]
The post Frameworks Over Playbooks W/ Andy Weiss appeared first on brandRUSSO.
LATEST TRENDS
How AI-First Search Is Reshaping the B2B Buyer Journey (and How to Optimize For It)
Something quietly shifted in the B2B buyer journey over the last year, and most marketing teams are still catching up. Buyers used to start with Google. Now they start with an answer. They open ChatGPT and ask for the top tools in a category. They scan a Perplexity summary before clicking a single link. They […]
The post How AI-First Search Is Reshaping the B2B Buyer Journey (and How to Optimize For It) appeared first on Syrup.
BRAND STRATEGY
9 Startup Lessons From Phil Knight, Creator of NIKE
Nike is one of the best-known brands in the world today. It sells almost 1,500 shoes every minute. That is 780 million shoes every year. Most likely, at some point in your life, you might have worn a Nike yourself. Since its public listing in 1980, Nike has returned its investors over 1200x their original …
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Your ads ran overnight. Nobody was watching. Except Viktor.
One brand built 30+ landing pages through Viktor without a single developer.
Each page mapped to a specific ad group. All deployed within hours. Viktor wrote the code and shipped every one from a Slack message.
That same team has Viktor monitoring ad accounts across the portfolio and posting performance briefs before the day starts. One colleague. Always on. Across every account.
BRAND STRATEGY
How to Build Location Pages That Rank, Convert, and Get Cited
Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google sees through both. So does ChatGPT. But here’s what a good location page can do: Rank in organic search Link from your Google Business Profile …
The post How to Build Location Pages That Rank, Convert, and Get Cited appeared first on Backlinko.
Win Report: Less cognitive load, 41% more conversions
Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the win. In the next two minutes, we’ll show you how reducing cognitive load increased conversions by 41% for one travel client. Our client operates one of the largest online travel marketplaces in its region, connecting visitors with tours, activities, flights, hotels, and vacation packages. Millions of travelers use the platform each year to plan trips to one of the world’s most spectacular destinations. The client has asked to remain anonymous.
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