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TOP PICK FOR YOU
Should You Really Post Every Day? | A Smarter Content Strategy for B2B Brands
By Jaci Russo | CEO & Co-Founder, brandRUSSO Spend about five minutes on LinkedIn and you’ll eventually run into someone confidently telling you the secret to marketing success. Post every day. No, twice a day. Actually, three times if you really want the algorithm to love you. Comment on fifty posts before breakfast, write a […]
The post Should You Really Post Every Day? | A Smarter Content Strategy for B2B Brands appeared first on brandRUSSO.
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
BRAND STRATEGY
How to make people care about your startup
Three founder archetypes—and how to turn your origin story into a communications strategy
LLMs Are Eating Software: How to Keep Your SaaS Worth Paying For | ProductLed
LLMs like ChatGPT and Claude are commoditizing SaaS. Here's why customers churn to them, and how to find the "pervasive pain" that becomes your next moat.
BRAND STRATEGY
5 Free Event and Trade Show Measurement Strategies
You can’t afford not to measure your trade show or event investment. Without data, there’s no evidence to justify them or make improvements. But measurement doesn’t have to be expensive, argues Dax Callner, founder and president of the Event Marketing Measurement Association (EMMA). “Don’t let cost be a barrier,” he says. “If you’ve got great […]
The post 5 Free Event and Trade Show Measurement Strategies appeared first on Chief Marketer.
The Question of Privacy Amidst Evolving Technology: A Guide For Marketers
The growing use of generative AI over the last year has placed the use of consumer data and its regulations—or lack thereof—under a microscope. As a leader in managing the loyalty data of clients, Bond’s solutions operate and are founded within the ever-changing global regulatory framework. This framework touches many topics, including the use of […]
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BRAND STRATEGY
How to make people care about your startup
Three founder archetypes—and how to turn your origin story into a communications strategy
BRAND STRATEGY
If You Want Your Team to Embrace Change, Stop Rushing the Transition. Here’s What to Do Instead.
You're pushing for change, but your team is stuck in transition. Here's how to help them move forward.
MARKETER INSIGHT POLL