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Should You Really Post Every Day? | A Smarter Content Strategy for B2B Brands

By Jaci Russo | CEO & Co-Founder, brandRUSSO Spend about five minutes on LinkedIn and you’ll eventually run into someone confidently telling you the secret to marketing success. Post every day. No, twice a day. Actually, three times if you really want the algorithm to love you. Comment on fifty posts before breakfast, write a […]

The post Should You Really Post Every Day? | A Smarter Content Strategy for B2B Brands appeared first on brandRUSSO.

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BRAND STRATEGY

Marc Jacobs Turns a Handbag Mix-Up Into a New York Microdrama Mystery

The series examines how fashion shapes first impressions and the stories we create about one another.

LLMs Are Eating Software: How to Keep Your SaaS Worth Paying For | ProductLed

LLMs like ChatGPT and Claude are commoditizing SaaS. Here's why customers churn to them, and how to find the "pervasive pain" that becomes your next moat.

BRAND STRATEGY

The Crisis Air Canada Had Five Years to Prepare For

In March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated their families, colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condolence message. He delivered it almost entirely in English, with French subtitles, speaking two words of French: bonjour and merci. Eight […]

The post The Crisis Air Canada Had Five Years to Prepare For appeared first on Chief Marketer.

The Question of Privacy Amidst Evolving Technology: A Guide For Marketers

The growing use of generative AI over the last year has placed the use of consumer data and its regulations—or lack thereof—under a microscope. As a leader in managing the loyalty data of clients, Bond’s solutions operate and are founded within the ever-changing global regulatory framework. This framework touches many topics, including the use of […]

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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BRAND STRATEGY