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TOP PICK FOR YOU
Leadership Shapes Culture. Culture Amplifies Employer Brand.
In a business environment saturated with strategy decks and transformation roadmaps, one truth is becoming unmistakable: sustainable growth is not built through strategy alone. It is built through leadership behaviour — especially under pressure. In Episode 21 of Blu Thread Conversations, we sat down with Bill Williams — award-winning leadership expert, executive coach, and bestselling […]
The post Leadership Shapes Culture. Culture Amplifies Employer Brand. appeared first on Blu Ivy Group.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
BRAND STRATEGY
BRAND STRATEGY
Understanding Logo Types and Icon Styles
Choosing a logo isn’t just about what looks good. It’s about selecting a structure and style that aligns with your brand’s strategy, personality, and long-term growth. Logo designs can be evaluated through two main considerations: How the logo is constructed How the icon communicates meaning Understanding both helps you make informed decisions about your brand […]
The post Understanding Logo Types and Icon Styles appeared first on Huckleberry Branding.
BRAND STRATEGY
Start Smart: Branding Foundations Every New Business Needs
When you're starting from scratch, branding is one of those things that feels both obvious and oddly mysterious. You know you need a logo. You’ve probably picked some colors. Maybe even bought a domain name that almost matches your business. But here’s the real truth: branding isn’t about how you look—it’s about how you make people feel the moment they meet you, read about you, or walk through your door. For new small business owners, branding isn’t a step you check off. It’s a system you live i
BRAND STRATEGY
Leadership Shapes Culture. Culture Amplifies Employer Brand.
In a business environment saturated with strategy decks and transformation roadmaps, one truth is becoming unmistakable: sustainable growth is not built through strategy alone. It is built through leadership behaviour — especially under pressure. In Episode 21 of Blu Thread Conversations, we sat down with Bill Williams — award-winning leadership expert, executive coach, and bestselling […]
The post Leadership Shapes Culture. Culture Amplifies Employer Brand. appeared first on Blu Ivy Group.
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