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TOP PICK FOR YOU
How Is Your CEO Brand Being Curated from the Inside?
In our last blog, we talked about leadership brand as an external trust lever. How CEOs build confidence with boards, investors, customers, and the market. Personal visibility, credibility, and awareness matter. A lot. But that is only half the equation. This blog is about the other half, the one that is becoming harder to ignore. […]
The post How Is Your CEO Brand Being Curated from the Inside? appeared first on Blu Ivy Group.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
BRAND STRATEGY
BRAND STRATEGY
BRAND STRATEGY
BRAND STRATEGY
How Westland Insurance Is Driving Business Results with People Strategy
Culture is no longer “how it feels to work here.” It is how organizations compete. Insurance is one of the industries where Blu Ivy Group has built deep, proven expertise — partnering with leading insurance, banking, and investment-backed organizations across Canada and the United States. In these highly regulated, trust-based environments, employer brand is not […]
The post How Westland Insurance Is Driving Business Results with People Strategy appeared first on Blu Ivy Group.
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