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What Happens to Sales When Your Brand Stops Keeping Up 

What Happens to Sales When Your Brand Stops Keeping Up 

By Jaci Russo | CEO & Co-Founder, brandRUSSO Every business owner has had that meeting. Sales are softer than expected. Leads aren’t converting the way they used to. Competitors seem to be winning projects that should have been yours. Everyone gathers around the conference table, coffee in hand, ready to solve the mystery. The conversation […]

The post What Happens to Sales When Your Brand Stops Keeping Up  appeared first on brandRUSSO.

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BRAND STRATEGY

When Tariffs Change Faster Than Your Product Catalog: Why Retailers Need Real-Time Trade Compliance Visibility

When Tariffs Change Faster Than Your Product Catalog: Why Retailers Need Real-Time Trade Compliance Visibility

Retailers have traditionally treated trade compliance as background noise. Products were classified, duties were calculated, and shipments moved through customs with relatively predictable costs and timelines. That approach is no longer viable. Now retailers are operating in an environment where tariff rates, trade restrictions, and sourcing strategies can change almost instantly. Products can leave a […]

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The post New Ecommerce Tools: July 29, 2026 appeared first on Practical Ecommerce.

eBay reaches $56M settlement with e-commerce newsletter writers it terrorized in 2019

eBay reaches $56M settlement with e-commerce newsletter writers it terrorized in 2019

Ina and David Steiner inspired the ire of high-level eBay executives after occasionally criticizing the company in their newsletter. In 2019, a plot was concocted to intimidate the couple into halting their negative coverage.

BRAND STRATEGY

Yelp brings reviews and local leads to ChatGPT

Yelp brings reviews and local leads to ChatGPT

ChatGPT gets access to Yelp's reviews and business data, Yelp's gets prime placement and links.

The post Yelp brings reviews and local leads to ChatGPT appeared first on MarTech.

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One idea shouldn't take six rewrites to post.

Posting everywhere means rewriting one idea six times, so you post to one, or none. SureThing turns one idea into native posts for every platform.

BRAND STRATEGY

YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows via @sejournal, @MattGSouthern

YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows via @sejournal, @MattGSouthern

Metricool data shows views per long-form YouTube post increased while estimated ad revenue and average view duration fell.

The post YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows appeared first on Search Engine Journal.

Andy Crestodina Brings Orbit Media’s Content Process to Content Marketing World 2026

Andy Crestodina Brings Orbit Media’s Content Process to Content Marketing World 2026

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