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TOP PICK FOR YOU
Do You Know the Unintended Consequences of Bad Brand Experiences?
There are few—if any—brand leaders that purposely create bad customer experiences. Those experiences are usually unintentional. That said, we all know that bad experiences still happen. We deal with them all the time in our personal lives. And in our work, we continuously do our best to prevent and recover from them. Perhaps bad brand […]ADVERTISEMENT
Moda is the AI design agent with taste
Moda's viral launch hit 4.4 million views in two days. Tens of thousands of professionals signed up. Startups, agencies, forward-thinking brands and top firms are now using Moda to create brand-aligned slides, ad creative, reports, social carousels and more.
Most AI tools tend to create what we call "AI slop": repetitions of the same colors, layouts and fonts. And when you try to fix it, you get stuck in a loop of re-prompting.
Moda is different. Drop in your website URL, and Moda learns your brand from the ground up: your colors, your fonts, your visual language. Then it helps you generate pro-quality slides, docs, and marketing assets.
The best part? Every layer is fully editable on a real canvas, and exports to powerpoint, PDF and more.
BRAND STRATEGY
Fueling Connections: The Loyalty Ecosystem Advantage for Brands
Michelle Sequeira Yee, VP Consulting, Bond Shell’s decision to join Scene+ marks an important inflection point in how loyalty is being redefined in Canada, and how brands are thinking about value creation. For years, loyalty has been optimized as a program—points, rewards, and offers designed to influence individual transactions. But today’s growth reality is different. […]
LATEST TRENDS
Why Your Job Ad Is a Brand Story — And Most Companies Are Telling the Wrong One
Most job ads are terrible brand stories. Learn how to write a better job posting to attract better talent Not because companies are bad. Not because HR teams don't care. But because somewhere along the way, somebody decided that a job ad should describe a job — the tasks, the requirements, the qualifications, the reporting structure — instead of telling the story of why a great person would want to spend their days there.
BRAND STRATEGY
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Some Work Requires You. Most of It Doesn’t.
Some work needs your leadership. Most just needs to get done.
When everything lands on your plate, that line disappears and your time gets consumed by work that shouldn’t be yours.
The Freedom Framework shows you what to keep and what to confidently hand off so you can focus on what truly moves your business forward.
BRAND STRATEGY
90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights
Discover the connection between traditional search results and AI mentions in this in-depth SEO research study for marketing insights.
The post 90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights appeared first on Search Engine Journal.
Why Order Protection Isn’t Just Risk Mitigation—It’s Revenue
When most ecommerce merchants think about order protection, they think about it defensively. It’s the thing that saves them when a package gets lost, damaged in transit, or stolen off a porch. It’s a backstop. Insurance in the literal sense.
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