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TOP PICK FOR YOU
Your Brand is a Multiplier (Not a Paint Job)
Most companies treat brand like decoration. They spend real money generating leads, hiring salespeople, running campaigns, recruiting talent, sponsoring events, building websites, and buying software. Then, somewhere near the end of the conversation, somebody asks, “Should we freshen up the logo?” That is like building a new house and discussing the foundation after you’ve ordered […]
The post Your Brand is a Multiplier (Not a Paint Job) appeared first on Syrup.
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BRAND STRATEGY
How Burger King Drank Wendy’s Milk Shake
Burger King ignored positioning, product, place, and price, all while promotion did the work. And then, Burger King stepped back, got it together, and kept it there.
Even Amidst AI, Brand Fundamentals Are More Indispensable Than Ever
BRAND STRATEGY
Five Questions With Dini von Mueffling: What Six Years Representing an Epstein Survivor Taught Her About Social Impact PR
In this episode of "Five Questions With...," Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.
The post Five Questions With Dini von Mueffling: What Six Years Representing an Epstein Survivor Taught Her About Social Impact PR appeared first on Chief Marketer.
Packaging the Essence of Heritage
Packaging expert Lisa Cain shares her opinion on Pentagram’s packaging for Liberty fragrance brand LBTY.
The post Packaging the Essence of Heritage appeared first on BP&O - Branding, Packaging and Opinion.
Your traffic is fine. Your signups aren't.
Visitors land and leave, and "looks fine to me" isn't a diagnosis. SureThing audits SEO, speed, mobile, and messaging against the page, then ranks the fixes by impact.
BRAND STRATEGY
Jif Peanut Butter Unveils First Brand Redesign In 30 Years
For the first time in 30 years, Jif peanut butter is getting a major redesign. While choosy moms choose Jif for classic PB&Js, the brand is modernizing its packaging to highlight peanut butter’s culinary versatility
The post Jif Peanut Butter Unveils First Brand Redesign In 30 Years appeared first on DIELINE.
BRAND STRATEGY
How BrandYourself Compares to Other ORM Companies
Online reputation management (ORM) has become essential in today’s digital-first world, where search results can shape public perceptions and impact personal or professional opportunities. With numerous ORM companies offering a range of services, it’s important to understand what sets BrandYourself apart. Here, we’ll break down the key ways BrandYourself stands out compared to other ORM providers and why it might be the right fit for your needs. Transparency in Pricing and Services Many ORM companies operate under opaque pricing models, requiring lengthy consultations before disclosing costs. At BrandYourself, we prioritize transparency: Clear Pricing: Our services come with upfront pricing, so you know exactly what to expect without hidden fees. Transparent Expectations: Unlike companies that overpromise and set unrealistic goals just to close a sale, we’re honest about what’s achievable. While no one controls Google, our proven track record demonstrates our...
The post How BrandYourself Compares to Other ORM Companies appeared first on BrandYourself Blog | ORM and Personal Branding.
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