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Why branding matters for professional services and B2B firms
The forces reshaping how business buyers discover, evaluate, and choose. What it means for your brand strategy. For a long time, many professional services firms and B2B organisations operated on a comfortable assumption: that brand was something consumer companies worried about. That expertise, reputation, and…
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BRAND STRATEGY
Commerce Isn’t Bad at Conversion; it’s Bad at Understanding Intent
Retailers have spent the last two decades focused on conversion: driving more traffic, reducing checkout friction, tuning site search, and personalizing the experience. Those things still matter, they just don’t answer the question that now decides whether many shoppers buy: What is the customer actually trying to accomplish? That’s an intent problem. For years, e-commerce […]
LATEST TRENDS
5 Content Marketing Ideas for September 2026
Content opportunities in September include Back to Hogwarts Day, bacon, emergency preparedness, Grandparents Day, and fall home resets.
The post 5 Content Marketing Ideas for September 2026 appeared first on Practical Ecommerce.
The Question of Privacy Amidst Evolving Technology: A Guide For Marketers
The growing use of generative AI over the last year has placed the use of consumer data and its regulations—or lack thereof—under a microscope. As a leader in managing the loyalty data of clients, Bond’s solutions operate and are founded within the ever-changing global regulatory framework. This framework touches many topics, including the use of […]
BRAND STRATEGY
Optimizing your B2B brand for autonomous AI shoppers
When B2B buyers delegate product research to AI agents, traditional SEO rules break down. Here is how to ensure your brand gets cited.
The post Optimizing your B2B brand for autonomous AI shoppers appeared first on MarTech.
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BRAND STRATEGY
WooCommerce Social Login WordPress Plugin Enables Full Site Takeover via @sejournal, @martinibuster
WooCommerce Social Login vulnerability enables unauthenticated attackers to gain full control of ecommerce sites.
The post WooCommerce Social Login WordPress Plugin Enables Full Site Takeover appeared first on Search Engine Journal.
Unilever Reveals the Creator Marketing Growth Mistake Brands Keep Making
Influencer Marketing Hub
Unilever Reveals the Creator Marketing Growth Mistake Brands Keep Making
Creator marketing has entered a new phase. The conversation is no longer about whether brands should invest in...
Unilever Reveals the Creator Marketing Growth Mistake Brands Keep Making
Kalin Anastasov
MARKETER INSIGHT POLL