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Top 7 use cases for AI personalization in marketing

As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly.

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BRAND STRATEGY

The coffee chain will have a presence in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator’s younger fan base.

CREATIVE MARKETING

Lexus takes generative AI for a spin in new holiday marketing content

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the tech’s limits.

AI MARKETING

What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans.

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Smarter CX insights for investors and founders

Join The Gladly Brief for insights on how AI, satisfaction, and loyalty intersect to shape modern business outcomes. Subscribe now to see how Gladly is redefining customer experience as an engine of growth—not a cost center.

SKILL DEVELOPMENT

2026 is about to redefine what it means to run a future-ready organization.

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