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Even Amidst AI, Brand Fundamentals Are More Indispensable Than Ever
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
BRAND STRATEGY
Even Amidst AI, Brand Fundamentals Are More Indispensable Than Ever
BRAND STRATEGY
Your Product Pages Are Making Promises Your Feed Can’t Keep
Google just tightened the rules on merchant listing structured data. Here's what changed, why it matters for every online store — not just the technical SEO team — and how WordLift already handles it.
The post Your Product Pages Are Making Promises Your Feed Can’t Keep appeared first on WordLift Blog.
BRAND STRATEGY
3 Questions Your CFO Will Ask About Your Marketing Budget
A CFO asks, “What are we actually getting for our marketing spend? What’s the ROI”? The CMO fumbles. Most marketing leaders can defend a campaign, but few can defend a portfolio. This is not a reflection of competence. This is a matter of speaking different languages as the CFO, and the gaps between the two […]
The post 3 Questions Your CFO Will Ask About Your Marketing Budget appeared first on Syrup.
BRAND STRATEGY
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