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Marketers must wrestle with vanishing middle class in 2026: WARC
Other areas in focus for the industry are the risks and rewards of creator marketing and a push to deliver escapism for overtaxed consumers.
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
BRAND GROWTH STRATEGY
DoorDash was the fastest growing brand of the year: report
Several health and fitness-related brands also experienced growth, according to Morning Consult, while gaming brands gained among Gen X.
MARKETING INVESTMENT STRATEGY
How Eveready Paid The Price For Underinvesting In Marketing
Seminal research demonstrates that companies who underinvest in branding potentially face an extinction event as diminishing share of market and declining price support make profitability elusive.
BRAND STRATEGY
Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos
The delivery platform is appealing to people who take on an outsized share of holiday prep duties with spots inspired by Rankin/Bass classics.
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The New Enterprise Approach to Voice AI Deployment
A practical, repeatable lifecycle for designing, testing, and scaling Voice AI. Learn how BELL helps teams deploy faster, improve call outcomes, and maintain reliability across complex operations.
BRAND GOVERNANCE CONSISTENCY
How To Manage Digital Assets So Your Brand Avoids AI Disasters
AI's integration into marketing requires elevating digital asset management from a content library to a strategic nerve center. Explore how to manage operations at scale to make your content machine smarter, not messier.