TOP PICK FOR YOU
Marketers must wrestle with vanishing middle class in 2026: WARC
Other areas in focus for the industry are the risks and rewards of creator marketing and a push to deliver escapism for overtaxed consumers.
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Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
BRAND GROWTH STRATEGY
DoorDash was the fastest growing brand of the year: report
Several health and fitness-related brands also experienced growth, according to Morning Consult, while gaming brands gained among Gen X.
MARKETING INVESTMENT STRATEGY
How Eveready Paid The Price For Underinvesting In Marketing
Seminal research demonstrates that companies who underinvest in branding potentially face an extinction event as diminishing share of market and declining price support make profitability elusive.
BRAND STRATEGY
Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos
The delivery platform is appealing to people who take on an outsized share of holiday prep duties with spots inspired by Rankin/Bass classics.
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The New Enterprise Approach to Voice AI Deployment
A practical, repeatable lifecycle for designing, testing, and scaling Voice AI. Learn how BELL helps teams deploy faster, improve call outcomes, and maintain reliability across complex operations.
BRAND GOVERNANCE CONSISTENCY
How To Manage Digital Assets So Your Brand Avoids AI Disasters
AI's integration into marketing requires elevating digital asset management from a content library to a strategic nerve center. Explore how to manage operations at scale to make your content machine smarter, not messier.