How to Find Buyers Who Are Ready to Spend Money

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How to Find Buyer Intent Signals for $0.31: Ultimate Step-by-Step Guide

Learn how to find buyer intent signals, the main types with examples, how to score them hot, warm, or noise, and the $0.31 Claude workflow I use.

Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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5 Content Marketing Ideas for November 2026

November ideas include Route 66, the science behind products, 1976, television history, and rethinking the holiday gift guide.

Big Idea: Cricket Wireless Introduces Vinyl Voicemails

Note: It was on this day, 22 years ago, that Adpulp.com first published a series of very short articles. October 2004 was a time before social media, and a time when personal blogs (and a handful of professional blogs) were beginning to take off. As is the case with the industries we cover here, a […]

How Vin Bui became engineer #1 at Nowadays — and started treating it like his own company

Vin found Nowadays on Work at a Startup, saw a codebase he could fix, and joined as the first engineer. Now he builds AI voice tools and mentors the team.

Leave Granola and get up to 12 months free of Wispr Flow Notetaker + Dictation

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This Is the Decision Founders Put Off Until It Costs Them. Are You Waiting, Too?

Do you build the operational backbone of your business before you need it, or do you wait until the cracks show and scramble to fix it?

The Smarter Way to Scale HubSpot: Why Month-to-Month Retainer Services Beat Doing it Alone

You invested in HubSpot because you wanted growth to feel simpler. But somewhere between the initial setup and today, it became just another thing on the list — workflows that need fixing, data you don't fully trust, features your team isn't using, and no one with the time or depth to sort it out.

MARKETER INSIGHT POLL

What's the smartest way to find your next customer?

Marketers can uncover sales opportunities by identifying people who are actively researching solutions or considering switching from competitors. Which strategy would you prioritize?