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Attio is the AI CRM for high-growth teams.
Connect your email, calls, product data and more, and Attio instantly builds your CRM with enriched data and complete context. Whether you’re running product-led growth or enterprise sales, Attio adapts to your unique GTM motion.
Then Ask Attio to plan your next move.
Run deep web research on prospects. Update your pipeline as you work. Find customers and draft outreach emails. Powered by Universal Context, Attio's intelligence layer, Attio searches, updates, and creates across your data to accelerate your workflow.
Ask more from your CRM.
BRAND STRATEGY
Win Report: How resolving pricing page doubt increased conversions by 8%
Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the win. In the next two minutes, we’ll show you how adding a benefit-driven headline and a single testimonial to a pricing page increased conversions by 8%. Our client operates a chain of entertainment venues, where customers come to try a unique physical activity. It’s the kind of bucket-list experience that people love to talk about, and remember for years. Research: A lack of balance The pricing page often represents a moment of truth in a sales journey.
LATEST TRENDS
Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when budgets are limited, audiences are distracted, and the temptation to skip strategy and […]
The post Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs appeared first on brandRUSSO.
Canada's Investment Crisis: Five Governments Over Thirty Years Watched the Money Leave
Shannon Peel | Narrative Strategist | Founder, MarketAPeel* Canada is technically in a recession. Two consecutive quarters of negative annualized GDP growth, minus one percent in Q4 2025 and minus 0.1 percent in Q1 2026. Politicians are arguing about who caused it. Economists are arguing about whether it even qualifies as a real recession. The problem is Canadians Investing outside of Canada The GDP number is a lagging indicator. It tells you what already happened. The number that tells you...
BRAND STRATEGY
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The Last Time Stocks Were This Expensive Was December 1999.
"Right now, it's good. But it was in '72, '86, 2000, and 2007." - Jamie Dimon, May 2026.
The Shiller CAPE ratio just hit 42.3. The only time in 140 years it's been higher? December 1999.
Stocks can stay expensive for a long time...
It’s one metric to consider, but when your portfolio is built around the most expensive equities in modern history, what else you diversify with could really matter.
Blue-chip contemporary and post war art has shown near-zero correlation with the S&P since 1995.* Prices are largely driven by private collectors competing for a fixed supply of artwork by artists like Banksy, Basquiat, and Picasso.
Masterworks lets you invest in shares of that market.
$1.3B deployed across 500+ artworks
29 exits to date
Net annualized returns like 16.5%, 17.6%, and 17.8%, not including those unsold
*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.
BRAND STRATEGY
You Can Finally Measure Content Alignment. That’s The Dangerous Part via @sejournal, @DuaneForrester
You can't optimize content for a retrieval system you can't measure. Here's the measurement literacy gap practitioners need to close.
The post You Can Finally Measure Content Alignment. That’s The Dangerous Part appeared first on Search Engine Journal.
Do You Know the Unintended Consequences of Bad Brand Experiences?
There are few—if any—brand leaders that purposely create bad customer experiences. Those experiences are usually unintentional. That said, we all know that bad experiences still happen. We deal with them all the time in our personal lives. And in our work, we continuously do our best to prevent and recover from them. Perhaps bad brand […]MARKETER INSIGHT POLL