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TOP PICK FOR YOU
Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations
Joel Yashinsky, who joined in April after more than seven years at Applebee’s, digs into the chain’s latest pop culture partnership.
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DIGITAL ADVERTISING STRATEGY
Google Demand Gen campaigns: When to use them and best practices
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
BRAND STRATEGY
Inside RC Cola’s comeback campaign
Owner Keurig Dr Pepper wants to bring the 120-year-old brand back into the conversation as more soda drinkers gravitate toward nostalgic beverages and classic cola flavors.
MARKETING FUNDAMENTALS
Why This Content Marketing Mindset Beats AI Pressure
When a nonprofit CEO faced AI pressure to accelerate, he asked his team to pause instead. That choice led to their most successful content launch. Here’s why.
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MODERN MARKETING TRENDS
Use the Ick to Create Better Marketing
"Any marketer that says they've never felt the ick from marketing isn't a true marketer. You do feel the ick."