MARKETING ADVICE
How Business Executives Can Use AI To Market Their Nonfiction Books
Writing nonfiction books can be an effective way for company executives to become thought leaders and build their personal brands.
LEADERSHIP PROFILE
VB100 spotlight on: Katie Welch, CMO, Rare Beauty
In her five years in the role, Welch has built a brand that’s as much about community and conversation as it is about product.
RETAIL STRATEGY
Big Brands Play Down Their Americanness Abroad
Coca-Cola, McDonald’s, Procter & Gamble have all launched ad campaigns stressing their local ties in Europe this year.
BRAND FEATURE
Inside the Coach Hype Machine
How the 80-year-old brand captured Gen Z's collective fashion imagination. Plus, our prediction for this season's viral hit.
MARKETING STRATEGY
‘Reinvention is the secret ingredient’: food brands harness 90s nostalgia with retro revamps
Millennial childhood staples such as Walkers and Nik Naks introduce new flavours amid pressure for brands to stay relevant.