How Answering One Question Increased Sales Dramatically

Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the win. In the next two minutes, we’ll show you how answering a single question increased conversions by 18% for DiamondBack Covers. DiamondBack Covers manufactures premium, American-made aluminum truck bed covers. Known for their rugged, lockable designs, they sell direct-to-consumer and have a loyal following among truck owners who need serious protection for their gear. Research: The question that the homepage didn’t answer When we user tested the DiamondBack Covers website with real truck owners, one question surfaced before testers had even scrolled down the homepage.

By Jaci Russo | CEO & Co-Founder, brandRUSSO Before anyone from your team gets on a call, your brand has already had a conversation for you. Whether you like it or not. It’s happening in your website, your LinkedIn presence, your sales materials, your proposals—even your email signature. All the places you don’t always think […]

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Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s Masters Tournament, of which IBM is a 30-year partner, the b-to-b company teed up a strategy designed to expand its audience beyond customers and […]

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The rising cost of living in Western countries makes it harder for many people to cover their expenses with traditional jobs alone. Fortunately, the internet offers many ways to make money online that can help you afford your lifestyle or even replace your main income. This post explores five practical online business ideas that can generate enough money to live comfortably despite price increases. For each idea, you will find details about potential earnings, time commitment, investment...

Platforms reporter Allison Smith joins the Modern Retail Podcast for a roundtable discussion on TikTok Shop's growth.

DoorDash on Monday added new AI-powered tools that let merchants speed up onboarding, edit photos to make dishes look better, and create new websites from existing content.

Creating tools to automate routine, repetitive tasks is becoming much easier.

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