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How B2B ecommerce companies can prepare for agentic AI discovery
Business-to-business (B2B) and business-to-consumer (B2C) ecommerce companies are at different levels when it comes to incorporating agentic artificial intelligence (AI) into their businesses, according to Paul do Forno, global commerce practice lead at Deloitte. He gave an example of Deloitte data from late 2025 in which less than 24% of suppliers said they had used […]
The post How B2B ecommerce companies can prepare for agentic AI discovery appeared first on Digital Commerce 360.
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Thinking about hiring globally? Start with an EOR.
The best person for your next role might not live near your office—or even in the same country.
More companies are realizing they don't need to open entities everywhere just to access global talent. Instead, they're using EOR to hire internationally faster, stay compliant, and avoid building local infrastructure before they're ready.
Oyster's EOR helps companies hire, pay, and support employees in 180+ countries while Oyster handles payroll, compliance, taxes, and local employment requirements.
BRAND STRATEGY
How AI-Driven Shopping Offer Personalization is Redefining Retail Media Strategies
Retail media has had a strong run. By placing ads inside their owned digital properties, including search results, product pages, and checkout flows, retailers built high-margin ad businesses on top of their existing infrastructure. The model works because the shopper is already on their site, engaged and, theoretically, ready to buy. But what about the […]
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AI Makes Refund Evidence Easier to Fake
Using AI, a fraudster can generate fabricated product images, adjust explanations, and repeat or even automate the process.
The post AI Makes Refund Evidence Easier to Fake appeared first on Practical Ecommerce.
BRAND STRATEGY
A Repeatable Marketing Strategy Framework
Originally published in February 2015. Rewritten in July 2026, because AI changes marketing execution. When I first became interested in design, I was obsessed with grids and patterns. Grids are sort of an invisible framework that guides designers, helping them keep proportions and spacing throughout their layouts. Grids are effective because even in the negative […]
The post A Repeatable Marketing Strategy Framework appeared first on Atomicdust.
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Your competitor's growth lead already saw the spend spike.
While your team is still in standup, the other growth lead already got the alert. Viktor is an AI employee that lives in Slack. It watches your Meta and TikTok spend overnight, flags the underperformer by 7am, and drafts the new brief before your first meeting.
BRAND STRATEGY
Anthropic’s Claude Can Now Watch A Video And Learn Your Job via @sejournal, @martinibuster
Anthropic's Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too.
The post Anthropic’s Claude Can Now Watch A Video And Learn Your Job appeared first on Search Engine Journal.
Why Influencer Marketing Measurement Needs a New Framework
Influencer Marketing Hub
Why Influencer Marketing Measurement Needs a New Framework
Over the past few weeks, I've seen renewed conversation about measurement in the creator economy heading into 2026....
Why Influencer Marketing Measurement Needs a New Framework
Paula Bruno
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