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Win Report: A product title change that increased conversions by 23%
Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the win.
In the next three minutes, we’ll show you how adding a descriptive title to a product page delivered a 23% increase in conversions for Optibac. Optibac is the UK and Ireland’s most recommended brand of probiotic supplements. They have also been recognized with the Queen’s Award for Enterprise, the UK’s highest award for business.
Research: Driving down uncertainty and doubling down on previous wins Our Research Department discovered that site visitors were sometimes uncertain about which product was right for them.
The ones showing up in LLMs convert 3× better than Google
They optimized for LLMs, not just Google.
FAQs. Comparison pages. Transparent pricing. LinkedIn presence. These aren't vanity plays. They're what gets you cited in ChatGPT, Gemini, and Claude when your buyers are researching, your investors are looking, and your future hires are deciding where to work.
How To Launch A Product or Feature To Maximize Growth
Superhuman was founded in 2015 (3ish years ago at the time of writing
this). From their landing page, they are building “The Fastest Email
Experience Ever Made.” To this day, you can still not sign up and instantly
gain access to their product. Yet, they have received more press, word of
mouth, and funding than 95%+ of other products. Why? Because they've done
the exact opposite of what most do for product and feature launches. Let me
explain...
When Agents Attack: How AI Collapses and Rebuilds Marketplace Moats
AI is coming for marketplaces.
Win Report: How reusing winning copy increased conversions by 82%
Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the win.
In the next two minutes, we’ll show you how adding an exit-intent lightbox to article pages increased conversions by 82%. Our client operates a large online marketplace for tours, activities, and vacation packages, connecting travelers with curated experiences across one of the world’s most spectacular destinations. As a market leader operating in a highly competitive space, they have asked to remain anonymous.
Research: Readers who never became buyers The client’s site includes a huge library of detailed travel articles—guides to natural wonders, regional itineraries, and seasonal travel tips.
Are you tracking agent views on your docs?
AI agents already outnumber human visitors to your docs — now you can track them.
Fed up with lukewarm storytelling: how “anti” brands steal the spotlight from everyone else
If you have a product or service that you feel is “against” something, but you’ve never dared to own that in your communication, this article should give you a few ideas (and maybe a slight but useful sense of discomfort).
Google’s CEO Predicts Search Will Become An AI Agent Manager via @sejournal, @martinibuster
As a marketer, what should be the priority when optimizing product pages?
