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TOP PICK FOR YOU
The only way to know what your ads really did
Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly generated.
The post The only way to know what your ads really did appeared first on MarTech.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
BRAND STRATEGY
BRAND STRATEGY
I’ve Backed 20 Startups. Here’s What Actually Separates the Ones That Win From the Ones That Stall.
After investing in nearly 20 startups, I've learned the idea matters — but the founder decides how far it goes.
Why More Rewards Win Less Loyalty
There is a moment every brand recognizes: engagement metrics look healthy, redemption numbers are moving, and yet, something is not right. Traffic is flat. Margins are thinning. The customers who used to be your most dependable are becoming your most indifferent. A rewards catalog does not fail loudly. It fades quietly, redemption by redemption, until the program meant to drive growth starts subsidizing purchases that were already going to happen […]
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BRAND STRATEGY
What Actually Reduces Cart Abandonment
The average ecommerce cart abandonment rate is 70.19%, according to Baymard Institute research across 49 studies. For every 10 buyers who add a product to their cart, 7 leave without completing the purchase. Checkout optimization is where the gap between traffic and revenue either closes or widens.
BRAND STRATEGY
Integrate buys CaliberMind and hopes to close the B2B demand gen loop
Is the problem connecting marketing, pipeline, and revenue? Or is it the crazy ways businesses buy, which no technology can fix?
The post Integrate buys CaliberMind and hopes to close the B2B demand gen loop appeared first on MarTech.
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