TOP PICK FOR YOU
How McDonald’s turned K-pop fandom into a mass-market cultural play
An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the group’s return.
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
BRAND STRATEGY
How Walmart is deploying the Grinch to boost holiday marketing
Times Square takeovers, disruptive NFL integrations and long-form ads factor into the next phase of the retailer’s Dr. Seuss-themed campaign.
BRAND STRATEGY
An ‘antidote’ to short-form video: Why some brands are leaning into short films
Advertisers are taking cinematic liberties with longer lengths and Hollywood-style direction in their campaigns—but the approach comes with some risk.
GROWTH STRATEGY
Branding And Strategic Investment: Why Firms Don’t Invest
Branding is a business strategy. It can justify higher margin because customers trust the brand based on their prior experience or because the brand is the best match for their preferences with respect to one or more product characteristics.
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STRATEGY & PLANNING
For More Impact, Shift Content Operations to Content Orchestration in 2026
A content operations framework gets you only so far. A shift from everyone following their own playbook to everyone following the same playbook changes everything.