MARKETING STRATEGY
Top takeaways from Advertising Week 2025 marketers need to know
Leading marketers like PepsiCo, Kraft Heinz and Molson Coors delved into topics ranging from culture-led marketing to the role of artificial intelligence at the annual conference.
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ADVERTISING TECHNOLOGY
Amazon Offers Free DSP Face-Off for Media Buyers, Leaked Slides Show
The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and rivals.
DIGITAL ADVERTISING
Apple may introduce search ads to Apple Maps starting next year, per report
Apple is considering bringing advertising to Apple Maps search beginning in 2026, according to the Power On newsletter from Mark Gurman.
MEDIA & ADVERTISING
Netflix reports ‘best ad-sales quarter ever’ despite earnings miss
While acknowledging M&A opportunities, co-CEO Ted Sarandos said the company is “predominantly focused on growing organically.”
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TECHNICAL MARKETING
Introducing ID Express: One-click UID2 activation to The Trade Desk
Sync audiences and conversion data to The Trade Desk in a faster, easier, and privacy-conscious way.