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TOP PICK FOR YOU
Three Ingredients for M&A Brand Systems
I love watching that Netflix show, “Chef’s Table”. In a Michelin-starred restaurant’s kitchen, every person has a station. Every station has a role. Every dish has a prep list. I think about this idea for brands going through mergers and acquisitions, too. If you can refine a few ingredients—brand architecture, branding process, branding partner—you can […]
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
The data trust crisis: Why your customer data is getting worse
Unreliable customer data threatens your personalization and ROI. At the MarTech Conference we discussed how to navigate data decay and build a high-trust measurement framework.
Having the Latest AI Model Can Actually Be a Bad Business Decision. Here’s How to Know When an Upgrade Is Worth It.
Creators are moving up their holiday content calendars
The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
This guide distills 10 AI strategies from industry leaders that are transforming marketing.
Learn how HubSpot's engineering team achieved 15-20% productivity gains with AI
Learn how AI-driven emails achieved 94% higher conversion rates
Discover 7 ways to enhance your marketing strategy with AI.
Why WordPress Is the Best CMS for Website Success
Every business needs a website that delivers results. But before you launch, you face a big decision: which platform will power your site? Enter the content management system, or CMS, the backbone of your online presence. A CMS lets you build, update, and manage your site with ease, no coding required. After years of working […]
🎙️ How I AI: GPT-6 Astra is a banger + Stripe’s AI playbook + Grok Bot vs. OpenClaw: why I replaced my entire agent stack
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