Are Your Missing Google Stars Costing You Customers?

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Why Your Website’s Reviews Aren’t Showing Star Ratings in Google Search (And What Actually Works)

You’ve collected customer reviews, displayed them on your website, and even added review schema. So why aren't those […]

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OpenAI Dots vs Grok Bot vs Meta Muse: How to Choose the Best Team AI Agent

Several marketing leaders I’ve talked to this quarter asked me the same question about OpenAI Dots vs Grok Bot vs Meta Muse: “Which team AI agent should my team buy?”...

Building Features Nobody Uses Is an Expensive Mistake. Put These 5 Principles in Place to Avoid It.

Most product teams struggle because the structure around ideas and team talent isn't optimized for impact. Here's how to get it right.

How brands can capitalize on post-Fall Prime Day momentum

This fall's Prime Big Deals Days is pushing holiday shopping into October as shoppers compare prices earlier and sellers prep for Black Friday.

How Marketers Are Scaling With AI in 2026

61% of marketers say this is the biggest marketing shift in decades.

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Three Ingredients for M&A Brand Systems

I love watching that Netflix show, “Chef’s Table”. In a Michelin-starred restaurant’s kitchen, every person has a station. Every station has a role. Every dish has a prep list. I think about this idea for brands going through mergers and acquisitions, too. If you can refine a few ingredients—brand architecture, branding process, branding partner—you can […]

Win Report: How we increased orders by 9% without a discount code

Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the win. In the next three minutes, we’ll show you how adding two free services to a checkout page increased orders by 9% for a South American gift company. Our client delivers gifts internationally, serving visitors in several languages and currencies. Research: The dropout came at the very last step When we analyzed the client’s funnel, analytics showed a high proportion of visitors dropping out at the payment stage of the checkout.

MARKETER INSIGHT POLL

Do Google star ratings influence which businesses customers click?

Star ratings can make search listings stand out, but their visibility depends on Google's eligibility rules and display decisions.