In partnership with
TOP PICK FOR YOU
The Skills That Built Your Company Are Probably Holding It Back — 3 Things Founders Have to Unlearn to Grow
ADVERTISEMENT
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Is Your Organization Messing Up AI Adoption?
Halloween without candy? What shoppers are cutting from budgets this year
Nearly two-thirds of shoppers plan to skip some purchases this year, including staple items like costumes and candy, a new LendingTree survey finds.
ADVERTISEMENT
Leave Granola and get up to 12 months free of Wispr Flow Notetaker + Dictation
If you have paid time left on an individual Granola plan, we'll match it with a Wispr Flow subscription that includes Notetaker and dictation, and add bonus time, up to 12 months total. Sign in or create a Wispr account and submit proof of your plan to check eligibility.
Positioning 101: How to live rent-free in your best clients’ minds
This positioning 101 guide walks you through five questions to define your differentiated value and build a positioning document that works.
MARKETER INSIGHT POLL