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TOP PICK FOR YOU

The Lead Scoring Setup That Finally Gives Marketing Leaders Clean Attribution and Sales Clean Handoffs

The Lead Scoring Setup That Finally Gives Marketing Leaders Clean Attribution and Sales Clean Handoffs

Your leadership team wants more pipeline gen,, and they want proof it's coming from marketing. The problem is your data can't actually back that up, because whatever's counting as a "qualified lead" right now doesn't hold up to scrutiny. You already know the number looks soft the moment someone in the room asks how it's calculated.

For product teams moving at AI speed.

AI makes it easier to ship anything, even bad ideas. The hard part is knowing which ideas are worth building.

Jira Product Discovery brings your ideas, customer insights, and priorities into one place, so your team can decide what to ship and move forward with confidence.

Capture ideas, prioritize with evidence, and build living roadmaps your team can rally around—all while staying connected to delivery in Jira, so everyone can see what’s being built and why.

Better product decisions in the AI era.

Before You Launch Your Next Business, Ask These 4 Questions

Before You Launch Your Next Business, Ask These 4 Questions

Discover practical strategies for vertical integration, strategic expansion and scaling businesses that work together to increase profitability and long-term value.
Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble

Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble

‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist. 

The ice cream shop that makes money when it's cold

28 Wishes sells ice cream in Los Angeles. Below 70°F, sales fall about 20%. So the owners put about $20 a day into Kalshi weather markets, taking the cold side. The days that keep customers away now pay something back. See how other owners are doing it

Ecommerce Trends: How Best Buy is using AI

Ecommerce Trends: How Best Buy is using AI

Best Buy is pushing artificial intelligence (AI) into areas of its operations in 2026, and its leadership team has described wider ambitions for how Best Buy will use AI to achieve near-term objectives. In March, while speaking at the UBS Global Consumer and Retail Conference, Best Buy CEO Corie Barry called AI “a huge enabler […]

60+ new creative growth ideas

60+ new creative growth ideas

How to stand out when everyone is running the same playbook

MARKETER INSIGHT POLL

Can lead scoring help marketers find better prospects?

Scoring leads can help teams focus their time on prospects showing stronger buying signals.

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